Whether you need someone to manage your programmatic advertising for you or not depends on your level of expertise, available resources, and business goals.
If you have experience with programmatic advertising and the time and resources to manage your campaigns effectively, you may be able to handle it yourself.
However, programmatic advertising can be complex, requiring a deep understanding of the technologies involved, as well as expertise in areas such as data analysis, ad optimization, and targeting strategies.
If you are new to programmatic advertising or do not have the time or resources to manage your campaigns in-house, it may be beneficial to work with a professional agency or consultant.
A programmatic advertising specialist can help you to develop a strategy that aligns with your business goals, manage your campaigns to optimize performance, and provide ongoing support and analysis to ensure that your campaigns are delivering the best possible results.
When choosing a programmatic advertising partner, be sure to look for a reputable and experienced provider who can demonstrate a track record of success in your industry.
It’s also important to work with a provider who can provide transparent reporting and insights, so that you can see exactly how your campaigns are performing and make data-driven decisions about how to optimize them for maximum ROI.
Takeaway
Bottom line, whether you need someone to manage your programmatic advertising for you or not depends on your level of expertise, available resources, and business goals.
If you have the skills and resources to manage your campaigns effectively, you will be able to handle it in-house otherwise, it would be wise to hire a programmatic advertising specialist (see the best questions to ask a prospective programmatic advertising specialist before hiring them) to help you achieve your objectives.
Are you ready to grow your personal brand with high-impact content—designed to rank on Google AND answer engines (AI)?!
I’m Ivan Jimenez, a digital marketer with over a decade of experience in marketing and advertising (and the creator of this website).
This is my passion project… helping people create highly optimized content designed to position them as authorities in their space so they can land higher paying jobs, attract amazing clients, and shine ✨ (e.g., live their best life).
If your goal is to become a thought-leader, grow your influence, and allow opportunities to find you (instead of the other way around), then you need to read this right now.