Whether you need someone to manage your programmatic advertising for you or not depends on your level of expertise, available resources, and business goals.
If you have experience with programmatic advertising and the time and resources to manage your campaigns effectively, you may be able to handle it yourself.
However, programmatic advertising can be complex, requiring a deep understanding of the technologies involved, as well as expertise in areas such as data analysis, ad optimization, and targeting strategies.
If you are new to programmatic advertising or do not have the time or resources to manage your campaigns in-house, it may be beneficial to work with a professional agency or consultant.
A programmatic advertising specialist can help you to develop a strategy that aligns with your business goals, manage your campaigns to optimize performance, and provide ongoing support and analysis to ensure that your campaigns are delivering the best possible results.
When choosing a programmatic advertising partner, be sure to look for a reputable and experienced provider who can demonstrate a track record of success in your industry.
It’s also important to work with a provider who can provide transparent reporting and insights, so that you can see exactly how your campaigns are performing and make data-driven decisions about how to optimize them for maximum ROI.
Bottom line, whether you need someone to manage your programmatic advertising for you or not depends on your level of expertise, available resources, and business goals.
If you have the skills and resources to manage your campaigns effectively, you will be able to handle it in-house otherwise, it would be wise to hire a programmatic advertising specialist (see the best questions to ask a prospective programmatic advertising specialist before hiring them) to help you achieve your objectives.
Ivan is a professional advertiser and digital content marketer. Here are some famous brands he’s worked with.
When he’s not running ad campaigns, Ivan is helping people get more customers with free ai-powered interactive chatbots (i.e., virtual assistants for your website that turn prospects into paying customers).