About me (in 2 seconds)

I’m a professional digital marketer and advertiser. I’ve helped small brands and service providers run small localized search campaigns, marketing managers run big Google Ads campaigns with many 1000’s of keywords and 6-figure budgets, and big famous brands run millions of impressions across display, video, search, and social platforms (ex.) targeting specific audiences to meet specific goals like more sales, brand awareness, etc.

A little more about me…

I’m a NY’er who’s now lived in Miami longer than I’ve lived in NY. I’ve got lots of thoughts on the state of marketing, I’m deeply committed to all areas of optimization, and speaking broadly, I’m very disappointed that so far 100% of all the professionally managed advertising campaigns I come across (especially true of Google Ads campaigns) are poorly managed, hardly looked at, and mostly NOT optimized—and I don’t mind showing you, in your own existing campaigns, where you likely have massive holes draining your campaign budget and robbing you of sales, revenue, growth, etc.

Contact me if you’d like to learn more.

Other interests

Even though marketing (def.) and advertising (def.) are a big part of my life, I have many other interests which revolve [mostly] around psychology, design, and optimization. When I’m not working, I’m probably with family, looking at cars, planning a road trip, listening to music, contemplating something, or just being a dad.

Who this site is for

This site is for people that need practical advice on getting more brand awareness, more sales / customers, or both.

Purpose / Mission

It’s really not that serious. There’s no purpose or mission. I’m just providing honest and straightforward advice, answering commonly asked questions, and sharing links.

My private list

For my quiet announcements, you can request to be put on my private list.

Frequently asked questions

  1. Can my business get in trouble for not having an accessible website?
    Yes, businesses can face legal issues if their websites are not accessible to individuals with disabilities.
  2. What’s the simple definition of marketing?
    Marketing is the strategy you use to get your ideal target market to know, like, and trust you enough to become a customer. All the things you usually associate with marketing, like advertising, are just tactics.
  3. What’s the simple definition of advertising?
    Advertising is making your offer known because if no one knows about it, no one can buy from you. There are four ways to advertise your offer. 1) Tell someone you know: warm outreach; 2) Tell someone you don’t know: cold outreach; 3) Tell many people you know: posting content; and 4) Tell many people you don’t know: running ads (i.e., Google Ads).

Affiliate links

Sometimes I’ll link to third-party websites that are affiliates. See my process for selecting those links on my affiliate disclosure.

Need to contact me?

The best way to contact me is through my Linktr.ee.

If you’re trying to send a payment, please go to the SMARTER CLICKS MEDIA website and use the contact methods there.