About me (in 2 seconds)
I’m a professional advertiser and digital marketer (here are some brands I’ve worked with).
I write about foolproof ways to get brand visibility to make sure you’re top-of-mind when your customers make purchasing decisions.
Recommended resources (RR)
I have nothing to sell here but sometimes I suggest resources and tools I believe to be high value. You are free to use the affiliate links I provide or you can Google-search the resource and find the links yourself, if you prefer. Fyi, using affiliate links does not add to the cost of anything you purchase. Sometimes the opposite is true and you end up getting access to partner deals, special pricing, etc. (you can read my full affiliate disclosure).
Not for hire
I’m not currently available for hire. If you need digital marketing / advertising assistance, you should contact my secret agency (the secret Miami agency no one knows about that is currently driving massive results with AI-optimized content for big and small companies in Florida, Texas, California, New York, and Washington DC).
I write about I’m obsessed with AI and using it to monitor and optimize Google Ads campaigns, create cost-effective content (for blogs, social media, website copy, landing pages, ads, etc.), and get real-time and genuinely usable website analytics that tells you exactly what you need to do to grow your business — much of it on auto-pilot, at unhuman speeds, and all at a fraction of what you’d normally pay for traditional Google Ads management, content writing, growth consulting, etc. I’m also using AI to offer real-time answers to your most pressing digital marketing and advertising questions with my ask-me-anything AI bot called Victor.
Frequently asked questions
- Why should I care about digital marketing for my business?
Because your customers live online. Digital marketing gets your business where the eyeballs are. It’s often cheaper and more effective than traditional methods, and the metrics don’t lie.
- What’s SEO and why should I care?
SEO (search engine optimization) is all about playing the Google game and winning. High rankings mean more visibility. More visibility means more traffic, and traffic is the lifeblood of your digital marketing.
- How do I use social media for marketing?
Social media marketing is about creating killer content that educates, entertains, or inspires. It’s where you connect with your audience, promote your products, and build your brand.
- What’s content marketing?
Content marketing is the long game. It’s all about creating and sharing valuable, consistent content to attract your audience and turn them into customers. It’s not a hard sell, it’s about adding value.
- What’s PPC advertising?
Pay-per-click (PPC) is the fast-track to getting traffic to your site. You pay every time someone clicks your ad. It’s like buying your way to the top, but remember, it doesn’t replace the grind of SEO and content marketing.
- How do I know if my digital marketing is working?
Check your stats. Look at website traffic, click-through rates, conversion rates, time spent on your site, social media engagement. If you’re not looking at your metrics, you’re not marketing.
- Do I need a ton of money for digital marketing?
Nah. Sure, you can drop a ton on PPC or high-end content creation, but there’s so much you can do on a budget. Social media, SEO, content marketing can cost time more than money. It’s about being smart with your resources.
- What is digital advertising?
Digital advertising? It’s the game of getting your brand out there on the internet. It’s using everything from search engine ads, social media ads, display ads, to video ads to get your product or service in front of people’s eyes. It’s the fast track to visibility.
- What major brands have you run ad campapigns for?
Too many to list but I’ve been semi-good at updating this page with the major brands I am either currently working with or have worked with in the past.
- What are the types of digital advertising?
There are tons, my friend. You’ve got search engine advertising like Google Ads, social media advertising on platforms like Facebook, Instagram, LinkedIn. Then there’s display advertising, programmatic advertising, and don’t forget video ads on platforms like YouTube. There’s a whole world out there.
- How much does digital advertising cost?
The beauty of digital advertising is you can start with any budget. Big or small, it’s about how smart you play. Costs depend on the platform, your target audience, and competition for the keywords or target audience.
- How effective is digital advertising?
Done right, it’s killer effective. It’s all about targeting. You can get your ads in front of the right people at the right time… and the best part is you can track everything (clicks, conversions, ROI — you name it).
- What’s the deal with mobile advertising?
With so many people glued to their phones, mobile advertising is huge. It’s about getting your ads on mobile apps, in mobile search engine results, and on social media. If you’re not thinking mobile, you’re not thinking.
- What’s programmatic advertising?
Programmatic advertising is when you use AI to automate buying ads. It’s about efficiency and getting the best return on your ad spend. It’s the future of buying ads. Get on board.
- What are the benefits of programmatic advertising?
Programmatic’s all about smart work, not hard work. It automates the buying process, which means it’s quicker and more efficient. It uses data to target ads, so you’re not throwing spaghetti at the wall and seeing what sticks. It’s precise, it’s measurable, and it can seriously boost your ROI.
- Analytics & Reporting
- Content Creation
- Digital Marketing Strategies
- Email Marketing
- Marketing Tools & Technology
- Online Advertising
- Reputation Management
- SEO Tips & Techniques
- Social Media Marketing
- Website Optimization
Private email list
For my quiet announcements, early access to new insights, and more, get on my private email list (at some point, this might be a paid service, so register now to get in for free).
Need to contact me?
The best way is through my Linktr.ee page.