Professional advertising for big brands, especially in the context of digital advertising campaigns, is a vast and multifaceted field. Here’s an overview of key aspects to consider: Understanding the Brand and Market Before any campaign, […]
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Tag: programmatic advertising
Programmatic advertising is the fully automated data-driven way of media buying and selling ad space on websites.
Through algorithms and machine learning, brands have the ability to show the right ad to the right customer in real time.
Programmatic advertising transformed the way brands buy and sell ad space. It replaced the traditional, manual process involving RFPs, negotiations, contracts, time, and financial resources.
Most dramatically, it made it possible to measure the ROI of ad campaigns in real time.
What is a DSP?
DSP stands for Demand Side Platform. A DSP is a software platform that enables advertisers and agencies to buy digital ad inventory from multiple sources through a single interface. The primary function of a DSP […]
What is an SSP?
SSP stands for Supply Side Platform. An SSP is a software platform that helps digital publishers and app developers sell their ad inventory (i.e., the available advertising space on their websites or apps) to advertisers […]
Can you share some examples of programmatic advertising?
Here are 6 examples of programmatic advertising by various types of brands and businesses: 1. Coca-Cola In 2019, Coca-Cola launched a programmatic advertising campaign called “Taste the Feeling” in Europe, using data to personalize ads […]
What’s the difference between Facebook / IG ads and programmatic advertising?
Facebook Ads, Instagram Ads, and programmatic advertising offer different advantages and targeting options for advertisers. Facebook Ads and Instagram Ads are both social media advertising platforms owned by Facebook. While Facebook Ads and Instagram Ads […]
What’s the difference between Google Ads and programmatic advertising?
Google Ads and programmatic advertising are related but not identical concepts. Google Ads is a digital advertising platform that allows advertisers to display their ads on Google’s search engine results pages (SERPs), Google’s Display Network, […]
How programmatic advertising works on Google Ads
Programmatic advertising on Google Ads works through the Google Ads auction, which uses real-time bidding to determine which ads to display to users. Here’s how it works: 1. Advertiser Sets Up a Campaign: The advertiser […]
Programmatic Advertising for Small Business | Get Started ASAP
Programmatic advertising is a digital advertising method that uses advanced technology to automate the buying and selling of advertising space. This technology allows businesses to target specific audiences and achieve better results for their advertising […]