Here are some questions you may want to ask a programmatic advertising specialist before hiring them:
1. What experience do you have in programmatic advertising?
Ask about their previous clients and campaigns, as well as their success metrics and key challenges they faced.
2. How do you develop a programmatic advertising strategy?
Ask about their process for identifying target audiences, choosing ad formats, selecting platforms, and optimizing campaigns for performance.
3. What programmatic advertising platforms do you use, and why?
Ask about the platforms they work with, and why they recommend using those specific platforms.
4. How do you measure the success of a programmatic advertising campaign?
Ask about the metrics they use to evaluate campaign performance, such as impressions, clicks, conversions, and return on ad spend (ROAS).
5. How do you optimize programmatic advertising campaigns for maximum ROI?
Ask about their approach to ongoing optimization, including strategies for adjusting targeting, ad creatives, bidding, and budgets based on data insights.
6. What reporting and insights do you provide?
Ask about the types of reporting and insights you can expect to receive, including frequency, level of detail, and transparency.
7. How do you ensure that programmatic advertising campaigns are brand safe and free of fraud?
Ask about the measures they take to ensure that your ads are placed on high-quality, brand-safe websites, and to prevent fraud and ad misplacement.
8. How do you stay up-to-date with programmatic advertising trends and best practices?
Ask about their approach to continuing education and professional development, and how they stay on top of the latest developments in the industry.
Takeaway
Bottom line, asking these questions can help you evaluate a programmatic advertising specialist’s experience, expertise, and approach, and ensure that they are the right fit for your business needs.
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.