Here are some questions you may want to ask a programmatic advertising specialist before hiring them:
1. What experience do you have in programmatic advertising?
Ask about their previous clients and campaigns, as well as their success metrics and key challenges they faced.
2. How do you develop a programmatic advertising strategy?
Ask about their process for identifying target audiences, choosing ad formats, selecting platforms, and optimizing campaigns for performance.
3. What programmatic advertising platforms do you use, and why?
Ask about the platforms they work with, and why they recommend using those specific platforms.
4. How do you measure the success of a programmatic advertising campaign?
Ask about the metrics they use to evaluate campaign performance, such as impressions, clicks, conversions, and return on ad spend (ROAS).
5. How do you optimize programmatic advertising campaigns for maximum ROI?
Ask about their approach to ongoing optimization, including strategies for adjusting targeting, ad creatives, bidding, and budgets based on data insights.
6. What reporting and insights do you provide?
Ask about the types of reporting and insights you can expect to receive, including frequency, level of detail, and transparency.
7. How do you ensure that programmatic advertising campaigns are brand safe and free of fraud?
Ask about the measures they take to ensure that your ads are placed on high-quality, brand-safe websites, and to prevent fraud and ad misplacement.
8. How do you stay up-to-date with programmatic advertising trends and best practices?
Ask about their approach to continuing education and professional development, and how they stay on top of the latest developments in the industry.
Takeaway
Bottom line, asking these questions can help you evaluate a programmatic advertising specialist’s experience, expertise, and approach, and ensure that they are the right fit for your business needs.
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.