Tag: frequently asked questions (FAQs)

This Frequently Asked Questions (FAQ) section is a list of common questions and answers related to the topics, products, and services covered on this website.

The questions and answers are compiled together to help you if you’re seeking information about those particular topics, products, or services.

FAQs are created to provide you with quick and easy access to answers for common questions that you might have.

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What is a DSP?

DSP stands for Demand Side Platform. A DSP is a software platform that enables advertisers and agencies to buy digital ad inventory from multiple sources through a single interface. The primary function of a DSP […]

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What is an SSP?

SSP stands for Supply Side Platform. An SSP is a software platform that helps digital publishers and app developers sell their ad inventory (i.e., the available advertising space on their websites or apps) to advertisers […]