A “ghostwriter” typically works on articles for magazines or newspapers, books, or speeches for which they are not given author credit. On the other side, a copywriter creates content for marketing or advertising, frequently on […]
Category: Ask Me Anything (AMA)
QUESTION: Is A Digital Marketing Coach Worth It?
No if… you don’t need to make owned media money from what you’re doing. If this is you, you should still keep reading (it’ll be worth your while). For example, you’ve got a passion about […]
QUESTION: What do I need to know about Google Analytics 4?
Things you need to know about Google Analytics 4 This question came into my Ask Me Anything column yesterday so I wanted to respond quickly however I’ve been getting a lot of questions about Google […]
QUESTION: Why I Started My Own Online Marketing Company
I’d need to share a backstory for this one and that’ll take awhile so here’s the short answer: It’s because I wanted to help people in situations similar to mine where I had a small […]

QUESTION: Why Are Digital Marketing Services So Expensive?
A Realtor from Miami Beach recently wrote to me asking why my services were so expensive… which was a surprise because from time to time I do competitive research and I found my pricing to […]