Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, which offers a range of features and capabilities to help businesses and marketers better understand their website and app traffic. Here’s everything […]
Category: Ask Me Anything (AMA)
Welcome to Ask Me Anything.
Here you’ll find easily consumable and thought provoking advice to help guide and encourage your business’ growth.
In this space, I share my knowledge and experience to answer your questions and provide practical advice in this non-stop world of digital marketing / advertising.
You can submit your questions by CLICKING HERE, btw.
What is a Medium-Tail Keyword?
A medium tail keyword is a keyword that is more specific than a short tail keyword but less specific than a long tail keyword. It typically contains 2-3 words and has moderate search volume and […]
Who are the top programmatic ad networks right now?
The most popular programmatic ad networks right now are: Google Ad Manager Facebook Audience Network Amazon Publisher Services Verizon Media (formerly Oath) AppNexus (now part of Xandr) OpenX Index Exchange Rubicon Project PubMatic Sovrn StackAdapt […]
$ Why Is Ranking On Google (SEO) So Expensive??? (updated 12/15/2022)
The cost of small business SEO services varies greatly because every small / local business has a different starting point and therefore requires a different scope-of-work which translates to different rates for different clients. That […]
Why is digital marketing so expensive?
Digital marketing can be expensive for a variety of reasons, including the following: Competition: As more businesses invest in digital marketing, competition for ad space increases, driving up the cost of advertising. This is particularly […]
Why Your School Needs Reviews
Almost Everyone Reads Reviews
93% of U.S. consumers check online reviews so you can be sure that whenever someone is looking at a prospective new school, they’re checking online to see if the school has reviews and if the sentiment is a positive one overall. FYI, not having any reviews isn’t a good sign either.
Reviews For Schools Are Trusted
72% of consumers trust online reviews as much as recommendations from friends and family. When it comes to school reviews, that number goes even higher.
Reviews For Schools Are Influential
4 out of 5 consumers have reversed a purchase decision based on negative online reviews. Schools especially suffer when hit with negative reviews.
Good School Reviews Are Under-Represented
Unhappy customers tell an average of 24 people about their experience. Happy ones tell 15 people (usually after being prompted). Unsolicited reviews are typically negative so it makes sense for you to be proactive building your school’s online reputation.
Good Reviews Are Waiting to Happen
90% of typical U.S. consumers read online reviews yet only 6% write them. They’re just waiting for an easy way to do it!
6 Reasons Why Happy People Don’t Write Reviews
- “Writing reviews is too tedious”
- “I forgot to write the review”
- “I have no time”
- “No one asked me”
- “I didn’t even think about it”
- “I don’t know where to write the review”
How to Convert More Happy Customers Into Reviewers
STEP 1: Ask them to write a review
STEP 2: Make the process easy
STEP 3: Follow up with them in a convenient way
The Reputation Solution: A “Review Funnel”
How a Review Funnel Works
- Ask and remind customers to share their experience online
- Drive customers to a destination designed to convert them into reviewers
- Guide each reviewer through selecting the best review site and completing a review
Use Multiple Channels To Drive Parents & Students Into The Funnel
Email Drip Campaigns
Automatically email your parent with a drip sequence to encourage reviews!
Website Widgets
Put a review widget on your school’s homepage, blog, or parent resource pages to encourage reviews.
Printed “Invites” & Takeaways
Give parents printed take-aways to encourage reviews.
Convert Parents To Reviewers
STEP 1: Ask For The Review
With a easy-to-use clean landing page, we ask a for a review. Here, we pre-qualify the review to make sure it will be positive!
STEP 2: Review Site Options
Next, we present options on where we want the parent to leave a review.
STEP 3: Review Complete
The parent selects a website and leaves their review.
Identify Unhappy Parents Before They Write A Review
Happy parents are presented with review site options:
Unhappy parents are taken to a private form where you can handle the complain privately via email:
Monitor & Respond To Reviews & Promote Your Positive Reviews
Awesome Reporting To Track Progress
Unbeatable Features
Review Acquisition
- Collect school reviews with a customizable landing page
- Custom website widget
- Email footer widget
- Mobile-friendly experience
- Generates reviews on major review sites
- Industry-specific sites
- Collect reviews on site
Review Funnels
- Automated email funnels
- SMS messaging
- Printed review invites for offline integration
Review Monitoring
- Sends alerts when new reviews are published
- Alerts include review info and link for response
- Comprehensively monitors all reviews
- Monitors all review sites
- Includes major, minor, and industry-specific sites
Review Marketing
- Auto-share positive reviews to social media
- Auto-publish reviews to your website
- Embed rating with rich-snippet markup
- Easy embed code
- Includes aggregate reviews
- Custom control over review publishing
Click The Button Below To Start Getting Your 4 and 5-Star Reviews TODAY!
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.
Who do you recommend for school website hosting?
I get asked a lot about who I use and / or recommend for school website hosting… Truth is, there’s not one perfect web host that I can recommend. Sorry 🙁 That said, the web […]