A medium tail keyword is a keyword that is more specific than a short tail keyword but less specific than a long tail keyword.
It typically contains 2-3 words and has moderate search volume and competition.
For example, if “running shoes” is a short tail keyword, “women’s running shoes” is a medium tail keyword, and “women’s Nike running shoes” is a long tail keyword.
The short tail keyword is very broad and can result in a lot of irrelevant search results, while the long tail keyword is very specific and may have lower search volume.
The medium tail keyword is a good balance between the two, offering more specific search results while still having a decent search volume and competition level.
Medium tail keywords are often used in SEO and PPC advertising campaigns as they can help target a specific audience and generate more qualified traffic to your website.
They can also help you rank higher in search results for more specific queries and improve your overall search engine visibility.
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.