You Need Advertising That Works
(that’s where DIGITAL IVAN fits in)
I’m an advertising traffic manager for NGLmitú, GoDigital Media company. Through NGL, I help major brands reach and engage diverse U.S. Hispanic audiences wherever they are online.
I also founded and manage SMARTER CLICKS MEDIA, a digital marketing and advertising company that promotes and sells human enhanced AI business tools for entrepreneurs adamant about growing their personal and business brands.
I’ve been doing multicultural advertising and digital marketing forever and there are few people that know the ins-and-outs like I do at the strategic, technical, optimizational, and practical level.
Whether you’re thinking about advertising for the first time, or interested in having me identify issues to correct your current campaigns, I will make the process a truly simple one.
I do not speak computer geek.
I will discuss with you in plain and easy terms exactly what we need to do (and never try to sell you on unneeded extras).
I’ve done this in the capacity of Onsite Full-Time Employee, Remote Employee, Independent Contractor, Marketing Consultant, and Fractional Operations Management.
I care deeply about running useful and effective campaigns that highlight your brand — and I can be as involved in your projects as you need me to be; from sharing insights with your trafficking team to handling all the executions myself.
If you have any questions, or would just like to say ‘hi’, you can reach me here.
I’m here to help,
-Ivan
PS: Volunteer / Pro-bono Work — If you’re a charitable org needing marketing / advertising consulting, let me know here.
Popular Questions
1. What’s the simple definition of marketing?
- Marketing is the strategy you use to get your ideal target market to know, like, and trust you enough to become a customer. All the things you usually associate with marketing, like advertising, are just tactics.
2. What’s the simple definition of advertising?
- Advertising is making your offer known because if no one knows about it, no one can buy from you. There are 4 ways to advertise your offer:
- I. Warm Outreach — telling someone you know
II. Cold Outreach — telling someone you don’t know
III. Posting Content — telling many people you know
IV. Running Ads — telling many people you don’t know (Google Ads, etc.)
3. Can my business get in trouble for not having an accessible website?
- Yes, businesses can face legal issues if their websites are not accessible to individuals with disabilities. Fortunately, there are platforms like accessiBe and EqualWeb that offer quick, easy, and affordable solutions.
Contacting Me
The best way to contact me is through my Linktr.ee.
For my quiet announcements, you can request to be put on my private list.
Affiliate Links
Sometimes I’ll link to third-party websites that are affiliates. See my process for selecting those links on my affiliate disclosure.
Accessibility
I’m committed to providing a website that is accessible to the broadest possible audience, regardless of abilities. See my accessibility statement.