Multi-cultural Advertising & Digital Marketing

You Need Advertising That Works (that’s where DIGITAL IVAN fits in)

I’m an advertising traffic manager for NGLmitú, GoDigital Media company. Through NGL, I help major brands reach and engage diverse U.S. Hispanic audiences wherever they are online.

I also founded and manage SMARTER CLICKS MEDIA, a digital marketing and advertising company that promotes and sells human enhanced AI business tools for entrepreneurs serious about growing their personal and business brands.

I’ve been doing multicultural advertising and digital marketing forever and there are few people that know the ins-and-outs like I do at the strategic, technical, optimizational, and practical level.

Whether you’re thinking about advertising for the first time, or interested in having me identify issues to correct your current campaigns, I will make the process a simple one for you.

I am not a nerd. I do not speak computer geek.

I speak in plain and easy terms explaining exactly what things are as well as all the options and opportunities both right now and down the road.

I’ve been a professional advertiser and digital marketer in the capacity of partner, onsite employee, remote employee, fractional manager, independent contractor, consultant, advisor, volunteer, and even as an agency.

I care deeply about running useful and effective campaigns that highlight your brand — and I can be as involved in your projects as you need me to be; from sharing insights with your team to doing all the implementations and executions myself.

If you have any questions, or would just like to say ‘hi’, you can reach me here.

I’m here to help,
-Ivan

PS: Volunteer / Pro-bono Work — If you’re a charitable org needing marketing / advertising consulting, let me know here.

Popular Questions

1. What’s the difference between marketing and advertising?

    • MARKETING is the strategy you use to get your ideal target market to know, like, and trust you enough to become a customer. All the things you usually associate with marketing (like ADVERTISING), are just tactics.

2. What’s an easy way to understand advertising?

    • ADVERTISING is making your offer known (because if no one knows about it, no one can buy it). There are just 4 ways to advertise an offer:

        • I. Warm Outreach — telling someone you do know (effective but inefficient)
        • II. Cold Calling — telling someone you don’t know (efficient but ineffective)
        • III. Creating Content — telling many people you do know (customer newsletter, blog followers, social media friends, SMS / text subscribers, etc.)
        • IV. Running Ads — telling many people you don’t know (Google / Facebook Ads, sponsorships, programmatic advertising, paid media, media mentions, press releases, etc.)

Contacting Me

The best way to reach me is through my Linktr.ee.

Affiliate Links

Sometimes I link to friends and other websites that are affiliate partners.

Accessibility

I’m committed to providing resources that are accessible to the broadest possible audience, regardless of abilities (see my accessibility statement or even better, get a free ADA Compliance Audit for your website.