Programmatic advertising is a way of automating the buying and selling of digital ad space. This allows advertisers to reach their target audience with greater efficiency and accuracy. In this beginner’s guide, we will explain […]
@digitalivan
Author: Ivan Jimenez
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc. He's got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns! Contact Ivan if you’d like him to take a look at your campaigns. 
What’s the best password manager for storing all my passwords?
There are several good password managers available that are suitable for managing lots of passwords. Here are a few options to consider (especially if you handle lots of client passwords): LastPass: LastPass is a popular […]
What is OMID in digital advertising?
OMID stands for Open Measurement Interface Definition and is a standard developed by the Interactive Advertising Bureau (IAB) to measure and verify viewability and other key metrics in digital advertising. OMID provides a consistent way […]
What does SSAI stand for and what is it?
SSAI stands for Server-Side Ad Insertion, which is a digital advertising technique used to insert ads into streaming video content. With SSAI, the ad insertion process is done on the server-side, rather than on the […]
Does DoubleVerify or IAS track brand safety?
Yes, both DoubleVerify and Integral Ad Science (IAS) provide brand safety solutions to track and prevent potential ad placements on inappropriate content or environments. Here is a brief overview of both platforms: DoubleVerify DoubleVerify is […]
Is it worth it to post an as seen on NBC, FOX, CBS, banner on my website?
Whether or not it’s worth posting an “As Seen on NBC, FOX, CBS” banner on your website depends on your specific circumstances and goals. Here are some potential factors to consider: Credibility Having logos of […]
What is data analysis in digital marketing and advertising?
Data analysis is a critical component of digital marketing and advertising. It involves the process of collecting, interpreting, and presenting data to identify patterns and insights that can inform marketing and advertising strategies. In digital […]
Benefits & Challenges of Programmatic Advertising
Programmatic advertising has revolutionized the world of digital marketing. With the ability to automate the buying and selling of digital ad space, programmatic advertising has become a powerful tool for advertisers looking to reach their […]