DSP stands for Demand Side Platform. A DSP is a software platform that enables advertisers and agencies to buy digital ad inventory from multiple sources through a single interface. The primary function of a DSP […]
@digitalivan
Author: Ivan Jimenez
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc. He's got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns! Contact Ivan if you’d like him to take a look at your campaigns. 
What is an SSP?
SSP stands for Supply Side Platform. An SSP is a software platform that helps digital publishers and app developers sell their ad inventory (i.e., the available advertising space on their websites or apps) to advertisers […]
Can you share some examples of programmatic advertising?
Here are 6 examples of programmatic advertising by various types of brands and businesses: 1. Coca-Cola In 2019, Coca-Cola launched a programmatic advertising campaign called “Taste the Feeling” in Europe, using data to personalize ads […]
How do I use content marketing to grow my real estate flipping business?
As a real estate flipper, content marketing can help you increase your revenue and grow your business in a number of ways. Here are 18 specific and detailed reasons why content marketing is essential for […]
What’s the difference between Facebook / IG ads and programmatic advertising?
Facebook Ads, Instagram Ads, and programmatic advertising offer different advantages and targeting options for advertisers. Facebook Ads and Instagram Ads are both social media advertising platforms owned by Facebook. While Facebook Ads and Instagram Ads […]
What’s the difference between Google Ads and programmatic advertising?
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How programmatic advertising works on Google Ads
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Can you explain what an algorithm is like I was a 5 year old?
Okay kiddo, imagine you have a bunch of toys on the floor, and your mom wants you to pick them up and put them in a box. Now, you could just pick up any toy […]