In other words, it’s about how easily people can find you on search engines like Google and Bing. The more visible you are, the more likely people are to find and engage with your content.
If you have a personal brand or online presence, search engine visibility is definitely something to consider. It can help you reach a wider audience and establish yourself as an authority in your niche.
To improve your search engine visibility, you can focus on creating high-quality, relevant content that incorporates relevant keywords and phrases, optimizing your website and online profiles for search engines, and building backlinks from other reputable sites.
Bottom line, the goal is to make it as easy as possible for people to find and connect with you online.
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.