What is search engine visibility and is it something that I need to worry about for my personal brand?

Search engine visibility refers to the extent to which your website or online content appears in search engine results pages (SERPs) when people search for keywords or phrases related to your brand, products, or services.

In other words, it’s about how easily people can find you on search engines like Google and Bing. The more visible you are, the more likely people are to find and engage with your content.

If you have a personal brand or online presence, search engine visibility is definitely something to consider. It can help you reach a wider audience and establish yourself as an authority in your niche.

To improve your search engine visibility, you can focus on creating high-quality, relevant content that incorporates relevant keywords and phrases, optimizing your website and online profiles for search engines, and building backlinks from other reputable sites.

Bottom line, the goal is to make it as easy as possible for people to find and connect with you online.