Most likely, your school’s location is listed wrong on its Google My Business listing (which feeds Google Maps). Simply put, Google My Business is a powerful tool that allows organizations to showcase their organization in […]
@digitalivan
Category: Advertising
Is your school easy to miss?
You know what makes your school unforgettable, unmistakable, unmissable, and unignorable? Omnipresence. Being everywhere (and nowhere) at the same time. Platforms like Facebook, and Google, and many others make it easy and [relatively] cheap to […]
7 Ways To Improve Your School’s Website Ranking On Google For FREE (or almost free)
For school administrators and marketers, audiences can be broken up into two chunks. It’s easiest to think of them as qualified families that are actively looking for a school and qualified families passively looking for […]
Be The Light
Omnipresence makes your school unforgettable, unmistakeable, and unignorable. Being everywhere and nowhere at the same time (like electricity). We automatically look for the light switch when we enter a room. We don’t see electricity but […]
Trick, Treat, or Something ELSE
It was Halloween yesterday and if you have a pulse you’ve been acutely made aware of it. It was everywhere — some even brought it to your front door. Literally. Impossible to ignore even if […]
My 2 Favorite FREE Google Marketing Tools For Schools for 2019
Anyone that knows me personally knows that over the years I’ve compiled a virtual toolbox of marketing resources for pretty much any situation. Lately I’ve had people asking me about: Getting their school website showing […]
Why Your School Needs Digital Outreach
Taking It Online: Why Your School Needs Digital Outreach I thought about writing this post in the past but every time I sat down to actually do it, I convinced myself that school administrators and […]
8 Easy Rules For Successfully Promoting A School
How To Promote Your School 101 – important rules to work by Why is more important than how. We all know how to get traffic to a website (the easiest way is to just buy […]