In digital advertising, an “impression” is like a high-five that an ad gets every time it shows up on someone’s screen. The more high-fives the ad gets, the more people see it. “Uncapped” impressions mean […]
Tag: digital advertising
From optimizing your ad targeting to crafting compelling ad copy, we’ll cover all aspects of digital advertising to help you create campaigns that connect with your target audience and drive conversions. Whether you’re looking to improve your ROI, increase brand awareness, or simply stay ahead of the curve, this digital advertising space is your go-to destination.
Marketing to the Hispanic Community: What You Need to Know
As the fastest-growing demographic in the United States, the Hispanic community presents a significant opportunity for businesses looking to expand their reach. However, marketing to the Hispanic community requires a nuanced approach that goes beyond […]
Hispanic Advertising: Strategies, Tips, and Pitfalls to Avoid
In the United States, the Hispanic population is growing at a rapid pace, and this demographic is projected to make up 30% of the country’s population by 2050. With this growth comes a need for […]
Current Hispanic Advertising Trends & Considerations for Advertisers Looking to Connect with Latinx Audiences
Latinx advertising is an important consideration for brands looking to reach and engage with the Hispanic community. Here are some current trends and considerations for advertisers looking to connect with Hispanic audiences: Cultural Relevance One […]
How programmatic advertising works on Google Ads
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What is OMID in digital advertising?
OMID stands for Open Measurement Interface Definition and is a standard developed by the Interactive Advertising Bureau (IAB) to measure and verify viewability and other key metrics in digital advertising. OMID provides a consistent way […]
Does DoubleVerify or IAS track brand safety?
Yes, both DoubleVerify and Integral Ad Science (IAS) provide brand safety solutions to track and prevent potential ad placements on inappropriate content or environments. Here is a brief overview of both platforms: DoubleVerify DoubleVerify is […]
What should I expect to pay for digital marketing services?
The cost of digital marketing services can vary depending on a number of factors, including the scope of the project, the level of expertise required, and the size and complexity of the organization. Here are […]