In digital advertising, an “impression” is like a high-five that an ad gets every time it shows up on someone’s screen. The more high-fives the ad gets, the more people see it.
“Uncapped” impressions mean that the ad can get as many high-fives as it wants, without anyone stopping it. It’s like the ad is getting all the high-fives it can, without any limits.
It’s good for you if you’re an advertiser who wants to show your ad to as many people as possible but it’s important to be careful because showing an ad too many times can make people bored or annoyed with it (like someone annoyingly asking for a high-five over and over again).
It can be fun at first, but if you do it too much, it gets kind of annoying.
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.