In digital advertising, an “impression” is like a high-five that an ad gets every time it shows up on someone’s screen. The more high-fives the ad gets, the more people see it.
“Uncapped” impressions mean that the ad can get as many high-fives as it wants, without anyone stopping it. It’s like the ad is getting all the high-fives it can, without any limits.
It’s good for you if you’re an advertiser who wants to show your ad to as many people as possible but it’s important to be careful because showing an ad too many times can make people bored or annoyed with it (like someone annoyingly asking for a high-five over and over again).
It can be fun at first, but if you do it too much, it gets kind of annoying.
Are you ready to grow your personal brand with high-impact content—designed to rank on Google and AI?
I’m Ivan Jimenez, a digital marketer with over a decade of experience in marketing and advertising (and the creator of this website).
This is my passion project… helping people create highly optimized content designed to position them as authorities in their space so they can land higher paying jobs that actually appreciate their value, attract amazing clients, and live their best favorite life.
If your goal is to become a thought-leader, grow your influence, and allow opportunities to find you (instead of the other way around), then you need to read this right now.