Tag: Advertising technology (AdTech)

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What is a DSP?

DSP stands for Demand Side Platform. A DSP is a software platform that enables advertisers and agencies to buy digital ad inventory from multiple sources through a single interface. The primary function of a DSP […]

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What is an SSP?

SSP stands for Supply Side Platform. An SSP is a software platform that helps digital publishers and app developers sell their ad inventory (i.e., the available advertising space on their websites or apps) to advertisers […]