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Tag: Advertising technology (AdTech)
What is a DSP?
DSP stands for Demand Side Platform. A DSP is a software platform that enables advertisers and agencies to buy digital ad inventory from multiple sources through a single interface. The primary function of a DSP […]
What is an SSP?
SSP stands for Supply Side Platform. An SSP is a software platform that helps digital publishers and app developers sell their ad inventory (i.e., the available advertising space on their websites or apps) to advertisers […]
Can you explain what an algorithm is like I was a 5 year old?
Okay kiddo, imagine you have a bunch of toys on the floor, and your mom wants you to pick them up and put them in a box. Now, you could just pick up any toy […]
What’s the best password manager for storing all my passwords?
There are several good password managers available that are suitable for managing lots of passwords. Here are a few options to consider (especially if you handle lots of client passwords): LastPass: LastPass is a popular […]
What is OMID in digital advertising?
OMID stands for Open Measurement Interface Definition and is a standard developed by the Interactive Advertising Bureau (IAB) to measure and verify viewability and other key metrics in digital advertising. OMID provides a consistent way […]
What does SSAI stand for and what is it?
SSAI stands for Server-Side Ad Insertion, which is a digital advertising technique used to insert ads into streaming video content. With SSAI, the ad insertion process is done on the server-side, rather than on the […]
Does DoubleVerify or IAS track brand safety?
Yes, both DoubleVerify and Integral Ad Science (IAS) provide brand safety solutions to track and prevent potential ad placements on inappropriate content or environments. Here is a brief overview of both platforms: DoubleVerify DoubleVerify is […]