DSP stands for Demand Side Platform.
A DSP is a software platform that enables advertisers and agencies to buy digital ad inventory from multiple sources through a single interface.
The primary function of a DSP is to connect advertisers with ad exchanges and supply-side platforms (SSPs) to bid on ad inventory in real-time.
The platform uses algorithms to evaluate the value of available ad impressions and bid on behalf of advertisers to ensure they reach their target audience at the most optimal price.
DSPs provide advertisers with tools to manage their campaigns, set targeting parameters, and optimize performance.
The platform also includes reporting and analytics features to track campaign performance and make data-driven decisions.
Takeaway
Bottom line, DSPs are a key component of programmatic advertising, which uses automated systems to buy and sell digital advertising space.
DSPs have revolutionized the way advertisers and agencies buy media by providing a more efficient and transparent way to reach their desired audience.
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