Photo by Tuấn Kiệt Jr.
Imagine you have a bunch of toys you want to sell.
Instead of showing them to everyone in the world, programmatic advertising helps you show your toys only to the people who might like them the most.
It works by using special computer programs that can tell who is looking at websites and what they might be interested in… then, it shows your toy ads to those people, assuming they might want to buy your toys.
It’s kind of like having a special helper who can find the right people to show your toys to, so you can sell more of them!
If you’re up for it, here’s a more unique perspective on programmatic advertising.
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.
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