Programmatic advertising is like a special helper that helps you show your ads to people who might be interested in what you are selling.
Imagine you have a bunch of toys you want to sell.
Instead of showing them to everyone in the world, programmatic advertising helps you show your toys only to the people who might like them the most.
It works by using special computer programs that can tell who is looking at websites and what they might be interested in… then, it shows your toy ads to those people, assuming they might want to buy your toys.
It’s kind of like having a special helper who can find the right people to show your toys to, so you can sell more of them!
If you’re up for it, here’s a more unique perspective on programmatic advertising.
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.