Explain programmatic advertising to me as if I were a 5-year-old

Programmatic advertising is like a special helper that helps you show your ads to people who might be interested in what you are selling.

Imagine you have a bunch of toys you want to sell.

Instead of showing them to everyone in the world, programmatic advertising helps you show your toys only to the people who might like them the most.

It works by using special computer programs that can tell who is looking at websites and what they might be interested in… then, it shows your toy ads to those people, assuming they might want to buy your toys.

It’s kind of like having a special helper who can find the right people to show your toys to, so you can sell more of them!

If you’re up for it, here’s a more unique perspective on programmatic advertising.