Category: Social Media Marketing

This category features posts about strategies for marketing on various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.

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What is a Micro-Nano Influencer on Instagram and TikTok?

In the context of social media platforms like TikTok and Instagram, micro and nano influencers are categories of influencers defined primarily by the size of their followings, which impacts their reach and the type of engagement they can generate.

These influencers are part of a broader influencer ecosystem that ranges from mega and macro influencers with millions of followers to micro and nano influencers with smaller, but often more engaged, audiences.