Five Strategies To Make The Most Out Of Your Online Presence
Owning a doggie daycare offers numerous fun and engaging opportunities to leverage social media. Here are five strategies to make the most out of your online presence:
1. Daily Doggie Diaries
Photo/Video Updates: Share daily or weekly photos and videos of the dogs playing, napping, or engaging in various activities. Pet owners love seeing their furry friends having a good time.
Stories / Highlights: Platforms like Instagram and Facebook allow for ‘Stories’ that can be used for real-time updates, and ‘Highlights’ which can be collections of past stories. These are great for showcasing daily activities without flooding your main feed.
2. Educational Content
Training Tips: Share videos or articles about basic dog training techniques, understanding dog behavior, or dog health and wellness tips.
Product Recommendations: Talk about products (toys, treats, grooming tools) that are popular or beneficial at your daycare, possibly even partnering with brands for promotional content.
3. Engage with Your Community
Themed Days or Events: Organize and promote special days, such as “Puppy Playdate”, “Senior Dog Day”, or even seasonal events like “Halloween Costume Parade”. Share pictures and videos, and encourage users to share and tag your daycare.
Pet Birthdays: Celebrate dog birthdays with special treats or parties and post about them. Encourage owners to bring their dogs in on their special day.
Local Partnerships: Collaborate with local pet businesses (groomers, vets, pet stores) for joint events or promotions and cross-promote on social media.
4. Customer Testimonials and User-Generated Content
Reviews: Encourage satisfied pet owners to share their positive experiences as reviews on your page. Highlight these testimonials in your posts.
Hashtags: Create a unique hashtag for your daycare and encourage customers to use it when they post pictures of their dogs. This not only gives you content to share (with permission) but also spreads the word about your business organically.
5. Interactive Content
Polls and Q&A: Use interactive features like polls (e.g., “Which toy should we buy next?”) or Q&A sessions where you answer questions about dog care, your facility, etc.
Live Video: Host live streaming sessions of special events, behind-the-scenes tours, or even regular play sessions.
Contests and Giveaways: Organize fun contests like “Cutest Dog of the Month” and offer small prizes or discounts. This encourages participation and amplifies your reach.
6. Bonus Tip
Engage with your followers by responding to comments, sharing user-generated content, and being active on stories. This boosts algorithmic visibility and keeps your audience engaged.
By offering valuable, fun, and interactive content that showcases the love and care you provide to the dogs at your daycare, you can effectively use social media to boost your business and create a loyal customer base.
Ivan is a professional advertiser and digital content marketer. Here are some famous brands he’s worked with.
When he’s not running ad campaigns, Ivan is helping people get more customers with free ai-powered interactive chatbots (i.e., virtual assistants for your website that turn prospects into paying customers).