In the United States, the Hispanic population is growing at a rapid pace, and this demographic is projected to make up 30% of the country’s population by 2050. With this growth comes a need for […]
Current Hispanic Advertising Trends & Considerations for Advertisers Looking to Connect with Latinx Audiences
Latinx advertising is an important consideration for brands looking to reach and engage with the Hispanic community. Here are some current trends and considerations for advertisers looking to connect with Hispanic audiences: Cultural Relevance One […]
What is a DSP?
DSP stands for Demand Side Platform. A DSP is a software platform that enables advertisers and agencies to buy digital ad inventory from multiple sources through a single interface. The primary function of a DSP […]
What is an SSP?
SSP stands for Supply Side Platform. An SSP is a software platform that helps digital publishers and app developers sell their ad inventory (i.e., the available advertising space on their websites or apps) to advertisers […]
Can you share some examples of programmatic advertising?
Here are 6 examples of programmatic advertising by various types of brands and businesses: 1. Coca-Cola In 2019, Coca-Cola launched a programmatic advertising campaign called “Taste the Feeling” in Europe, using data to personalize ads […]
How do I use content marketing to grow my real estate flipping business?
As a real estate flipper, content marketing can help you increase your revenue and grow your business in a number of ways. Here are 18 specific and detailed reasons why content marketing is essential for […]
What’s the difference between Facebook / IG ads and programmatic advertising?
Facebook Ads, Instagram Ads, and programmatic advertising offer different advantages and targeting options for advertisers. Facebook Ads and Instagram Ads are both social media advertising platforms owned by Facebook. While Facebook Ads and Instagram Ads […]
What’s the difference between Google Ads and programmatic advertising?
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