Here are 6 examples of programmatic advertising by various types of brands and businesses:
In 2019, Coca-Cola launched a programmatic advertising campaign called “Taste the Feeling” in Europe, using data to personalize ads to individual users based on their interests, behavior, and location.
Birchbox, a beauty subscription service, uses programmatic advertising to target customers based on browsing history and purchase behavior. They also use dynamic creative optimization to automatically serve the best-performing ads to customers.
3. The Meatball Shop
The Meatball Shop, a restaurant chain in New York City, uses programmatic advertising to target customers within a specific distance of each of its store locations. They also use retargeting to serve ads to people who previously visited their website and social media pages.
4. Gary Vaynerchuk
Gary Vaynerchuk, a digital marketing expert and entrepreneur, uses programmatic advertising to promote his content and personal brand. He’s leveraged platforms like Google Ads, Facebook Ads, and LinkedIn Ads to reach his target audience.
Netflix uses programmatic advertising to promote its original content to specific target audiences based on their interests, viewing history, and demographics. They also use retargeting to bring back people who have abandoned their subscription.
Hims, a direct-to-consumer men’s health and wellness brand, uses programmatic advertising to target people based on age, location, and interests. They also use creative optimization to test different ad formats and messaging to find the most effective combinations.
Ivan is a professional advertiser and digital content marketer who writes about (and answer questions related to) digital advertising and content marketing for search engine visibility, presence, and authority.
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