The 4 Most Important Online Local Business Directories

Online Business Directory

85% of customers use the internet to find a local business.

This is why getting yourself listed on an authoritative online local business directory is so important.

Below you can see a list of the most important ones.

1. Google My Business

Google My Business helps better manage and increase your online presence across Google (including Google Search and Google Maps).

Google My Business’s SEO contribution to your website is HUGE.

It increases exposure, enhances [brand] credibility, and provides you insights on how customers search for your business.

2. Yelp For Business

Millions of customers turn to Yelp for information on where to eat, where to buy, and who to hire to get stuff done around the house.

If you’re doing any of the above (i.e., you’re a restaurant owner, manage a store, offer home services, provide professional services, etc.), Yelp is a platform you should be listed on.

3. Facebook

NEARLY. 3. BILLION. USERS.

Facebook has over 2.7 billion active users.

That’s practically 1 out of every 2 people in the world… and if you consider the part of the world we live in, that number rounds up to 2 out of every 2 people use Facebook.

That said, if you haven’t already created a business page there, you should do so ASAP as it can be a highly lucrative channel for finding, attracting, and reaching out to new customers.

4. Better Business Bureau

Even today, a lot of people turn to the Better Business Bureau (BBB) to check the authenticity of a local business before they make a purchase (this is true of both online purchases and offline purchases).

Listing yourself is free and especially beneficial if you cater to an older clientele that still appreciates the BBB.

Need guidance or help tackling any of the above (or other important marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and what I would recommend to a friend or family-member (no salesy fluff or B.S.)… and then you decide how you want to move forward.

Learn more here.
 

      

3 Quick SEO Hacks to Boost Your Ranking This Year

SEO stock image

So, you have done all that you possibly could with your site’s SEO – created quality content, optimized it for relevant keywords, created an XML sitemap, garnered a lot of backlinks, and more. But despite all your efforts, you just can’t seem to break past your competitors in Search engine ranking.

I know that frustrating feeling because I myself struggled with SEO when I first started out. Fortunately, over the years, as my knowledge and experience in the field improved, I was able to devise novel ways to bring about massive improvements. The ones I will be sharing here won’t cost you a lot of time or money and neither requires any technical knowledge. So, without further ado, here are 3 quick SEO hacks to immediately boost your search ranking.

#1: Update Old Content

Search engine value content that is fresh. You can keep writing and producing more content, OR you can just update your existing ones – the latter certainly takes less time but delivers the same set of results.

There are a lot of areas where an old post might need an update. It could be that a certain piece of information is now outdated, or more information on the subject has been made available; it could be mistakes with the grammar, or you could add more visual content to enhance its quality.

Updating old content also changes its date, which potentially translates to a higher click-through rate. It’s a fact that people want the latest, most up-to-date content, and thus, would prefer to click on articles that appear to have been published more recently.

#2: Incorporate a Video

This is one type of SEO that is massively underutilized, but when used correctly, holds the potential to bring a massive jump in your search engine rankings. Incorporating video content helps SEO in three main ways:

Increases CTR: Adding video content has been shown to increase in organic search traffic by an average of 157%.

Lowers Bounce Rate: People spend over twice as long on pages featuring a video than those without

Generates backlinks: Adding video improves the quality of your content, and that generally means more chances of acquiring backlinks. I’m not talking about just a few ones here but hundreds of them if you can pull it off correctly.

As with your written content, the video you add will only work towards SEO if it actually brings something of value to the viewer and provokes a strong enough emotional reaction from their side to incite action (e.g., a comment or share). Keep this in mind when judging what type of video to add to your articles.

#3: Stop Using Huge Images

Sure, they make your content amazing but is it really improving the reader’s experience? Most probably, huge images bring harm instead, and by extension, harming your SEO as well.

How?

Well, huge images mean a significantly higher page load time, and thinking from a visitor’s perspective, it can be incredibly frustrating to click on your article seeking a solution only for it take ages to load up.

Consider doing an audit of the images featured on your website and take note of their file size. If image sizes are too big, optimize their size and re-upload them.

Want more effective ideas on how to improve a site’s SEO? I provide online marketing services for small businesses and Do-It-Yourself (DIY) digital marketers. Start by clicking here to learn more about what I can do for you and your marketing goals.

The 4 Critical Elements Of An Effective Content Marketing Strategy (for ranking on Google Maps)

Effective Content Marketing Strategy for Ranking on Google Maps

Sure, CONTENT IS KING 👑 … but only when it’s done right.

If you’re providing a product or service people need, chances are, you have competition and in today’s highly saturated local markets, business owners and marketers alike are finding it more and more difficult to rank on Google for local searches and get people to engage with their content.

The good news is that you’re not alone.

The bad news… is that you’re not alone!

The BEST NEWS 🙌 is that you can easily rank on Google Maps, make your content pop, and cut right past any competitors with an effective content marketing strategy — and I’m going to tell you the 4 simple things you can do right now to start ranking on Google and seeing 👀 the results your business needs.

1. Quality

Really, if you just made QUALITY the key ingredient in everything you do, your competition wouldn’t stand a chance against you.

The quality of your products and services is critical, of course, but most businesses don’t put that same level of quality or work into developing their Google My Business page, website content, blog content, social content, etc.

Being “that company” that does… is a serious GAME-CHANGER.

Instead of making the same mistakes as everyone else and pushing quantity over quality, be different and perhaps minimize the quantity so you can [consistently] deliver quality content which Google, future customers, and even your existing loyal / repeat customers will appreciate.

2 great posts a week is much better and also more cost-effective than say 7, 14, or even 21 posts if they don’t resonate with your audience and the isues and challenges they’re facing.

An exhaustive amount of research and experience shows us that people are much more likely to engage with content that speaks to their needs, is well-researched, and either makes their lives happier or somewhat easier.

If instead you chose to go down the path of copying what everyone else is doing and writing about, you’re just sharing the same lousy strategy with a bunch of other people who are barely getting results themselves, if at all…

Who wants to compete for an increasingly small audience set when you can set yourself apart by upping the quality of your content??

I should also talk about the “Google My Business SEO Content Myth”…

Spamming your Google My Business profile with lots of keyword-filled content doesn’t result in high Google My Business ranking.

It actually does the opposite.

If experience has taught us anything, it’s that Google’s algorithm strongly favors Google My Business SEO plan that takes the time to create quality content and as such, rewards high quality Google My Business profiles with high rankings over everyone else.

If it isn’t good quality, it basically gets lumped in with all the rest on search engine results page 2 and beyond (which no one goes because Google generally does a good job of getting people what they need on page 1 search rankings).

Fyi, if you just added one new blogpost a week — targeting just one of your important keywords — with a low bounce rate (meaning people didn’t immediately “jump” off the page) and long visitor sessions (meaning they spent significant amount of time on the page and actually read it) your entire site would quickly start ranking like crazy and Google will want to send highly-qualified leads to your site which means you’ll be put in front of real live people who are looking to buy whatever it is you’re offering!

2. Visuals

I’m sure you’ve heard it. A picture is worth a thousand words.

While that isn’t always the case, a picture will definitely help attract more eyes and attention than content missing one.

Visuals are very important if you want to get noticed (and they’re also really good for Google My Business SEO 📈).

Did you know our brain processes visual information like photos, infographics, and video 60,000 times faster than it does text?!

If you want to attract customer attention and keep that attention despite all the noise trying to steal the attention from you, add visuals.

It’ll allow you to quickly grab your audience’s attention and in the few seconds you have to “impress” them, help them to quickly understand what your content is about (or at least hook them towards wanting to learn more about the content and clicking onto your site where you can limit the distraction).

That said not all videos, photos, and infographics are created equal.

Poor quality visuals are literally a strain to look at and tell the world your content and possibly your brand are bad quality… so always always always use high quality video, photos, or images.

Sidenote: Try using people in your images wherever it makes sense and if you can capture their eyes, even better!

Bonus: Use a photo where the person is looking right at the reader because those will generally pop right off the page and grab a person’s attention better than a photo of someone looking down or in another direction.

3. Social Media Integration

Most people don’t realize the huge role social media plays in supporting local rankings and just knowing this, gives you a considerable advantage over everyone else competing for your same audience.

Not only is social media a great way to market your content, but it’s also a great way of letting new prospects discover the things you’re doing at your company.

Most importantly, it’s an effective way to get people onto your site and learning (or in many cases getting reminded) about what you do and how you can help improve their lives with the products and services you provide.

Sidenote: If you’re looking to link up with industry influencers to create a partnership where they share their audience and lend credibility, social media is where it all begins so quality posts that clearly communicate what you do is key to attracting influencers.

Again, if you want to rank high (positions 1, 2, and 3), having good social media content that people can click onto, link to, and share with others is a huge help for your SEO (search engine optimization) and helps you get noticed by Google AND real people (plus it builds massive credibility with both as well).

4. Research

It won’t matter that you created the most amazing content ever if there isnt actual demand 💖 for it.

You have to understand and know what your audience is after.

What are they scared of? 😱

What keeps them up at night? 🌙

What is the one thing that you can help them with that will make their lives better / easier / happier? 😊

These are all things that when you understand, creating powerful Google My Business pages, ranking #1 on Google for all your keywords, and getting incredible engagement that lead to sales becomes incredibly easy.

The 1st thing you want to know is what are the search words / keywords people in your market are using to find the products and services you provide.

Next find out which of those keywords are most likely to generate sales (pro tip: searches that start with “best” or “how to” have higher chances of turning into sales) but are not as competitive or so difficult to rank for — a tool like KWFinder can help you find keywords with low difficulty and competition.

Pro tip: Once you have an idea of what keywords you want to target, use a tool like SEMRush to see who’s ranking locally for your keywords and whether there’s been recent movement on page 1 of the search results (which are both important in estimating how easy / difficult it’ll be for you to rank).

…this all means delving deep into data and trends to gain credible insights like traffic demographics, surveys, customer feedback, third party analytics, Google My Business Insights, those of your social accounts, SEO tools like the ones I linked to above, etc.

5. Consistency

I had to add this one because persistent consistency wins every time (and the above 4 works BEST when you do them consistently).

Need guidance or help tackling any of the above (or other important marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and what I would recommend to a friend or family-member (no salesy fluff or B.S.)… and then you decide how you want to move forward.

Learn more here.