Let’s face it. Multilingual marketing is a challenge… and as things become more globalized, the importance of multilingual marketing becomes increasingly apparent. However, a lot of marketers struggle with multilingual marketing campaigns and 95% will […]
The biggest factor driving the demand for advertising to a Hispanic market is its increase in annual purchasing power. It crossed $1.9 TRILLION in 2020. Regardless of your business, you need to be reaching Hispanic […]
An incredible 85% of Hispanic adults agreed that their culture was incredibly important to them in US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video a survey… implying […]
AdTech is a critical part of running digital marketing campaigns for every successful advertiser / brand. If you’re looking to get in on this while it’s still relatively fresh, this guide will give you everything […]
No if… you don’t need to make owned media money from what you’re doing. If this is you, you should still keep reading (it’ll be worth your while). For example, you’ve got a passion about […]
Obviously, we all want to be successful online. You wouldn’t go through the trouble of building a website and creating profiles on Instagram, Twitter, Facebook, LinkedIn, TikTok, etc. if you didn’t. Truth is, being successful […]
Things you need to know about Google Analytics 4 This question came into my Ask Me Anything column yesterday so I wanted to respond quickly however I’ve been getting a lot of questions about Google […]
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