3 Effective Facebook Marketing Tips (for Local Businesses on a budget)

Effective Facebook marketing tips

With 2.7 billion+ monthly users, Facebook is easily among the most potent social media platforms to expand your audience and reach out to potential customers… yet with Facebook becoming increasingly saturated with competition, anyone without a heavy budget will struggle to see success on the platform.

That said, if you have a smaller or limited budget, you can still expand your audience reach and increase your following tremendously by following these 3 effective Facebook marketing tips:

1. Be Interesting

The key to Facebook success (and really social media success, in general) is to create value for your audience.

No one wants to see blatant self-promotion screaming at them on their feeds.

However, we’ll welcome it [ALL DAY!] if it comes in the form of interesting pics, curios facts, valuable data, relevant quotes, or resonating testimonials.

If you’ve been in business for awhile, you’re clearly doing something right.

Dig deep and spend time figuring out what you’re doing right and capture the essence of it in your social media posts.

Do this and you’ll see a DRAMATIC increase in engagement (and ultimately, sales).

2. Post Something Everyday

When it comes to winning on social media, consistency is key.

When doing business online, you always want to stay top-of-the-mind with both prospects AND clients!

You can easily do this with a regular and consistent social posting schedule so that your audience is reminded of you every day.

Btw, this is how big brands became household brands that we all know — when you see a brand like Clorox consistently, over time you end up storing it in your brain and the next time you need to get something REALLY CLEAN or REALLY WHITE, guess what pops right up in your mind?!

Social media, and Facebook specifically, makes it possible for you to do the same thing using this free trick (i.e., posting something everyday) that I guarantee many of your competitors don’t do.

In my own example, during the COVID pandemic, I needed a birthday cake for my 14 year old daughter.

The first place I went was social media, and the baker I used was someone I saw on my feed (Don Brigadeiro).

Here’s what’s so cool about this

…I didn’t even need to search Google because I found what I needed on social!

…had I gone onto Google, I’d have definitely seen other bakers and given choices and options, I’d have probably gotten the cake from someone else and NOT gotten to experience the awesomeness of Don Brigadeiro baker / owner David’s Brazilian brigadeiro cakes!

…finally, even if your local Facebook audience isn’t super huge, you can boost posts (more on this below) and run small ad campaigns so you CAN come up on local people’s feeds!

3. Supercharge Your Best Posts

If you’re looking for a guaranteed way to increase your Facebook engagements and following, boosting posts is likely your #1 option.

FYI, boosting posts is the equivalent of running a small ad campaign using your post as the ad creative.

Facebook offers a really easy way to boost posts and target exactly who you want to see your “ad”.

Remember, Facebook is in the business of making money so it’s in its best interest to have you boost as many posts as possible to the biggest audience but that wouldn’t make sense.

Here’s what you SHOULD do…

Instead of boosting posts arbitrarily, go through your posts and choose the one(s) that performed best and boost that one.

Because it already performed better than the others, you know you’re optimizing and maximizing your chances of it performing well if you boost it.

If those posts were already getting good reach organically, a promotion could will multiply that dramatically.

Of course, if you’re a local business, target the boost to show only to people in your local area.

Regarding duration, I’ve seen the best results after 4-5 days so leave it on for at least 5 days and don’t make any changes during that time.

Regarding ad budget, $100 a day per boosted post (for a small town for as many days as you can afford) is ideal however if that’s too much for you initially, figure out a number you’re comfortable with and work towards that $100/day because the sooner you get in front of more people, the closer you’ll be to becoming a top-of-mind brand that everyone remembers when they need the products / services / etc. you provide.

Need guidance or help tackling any of the above (or other important marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and what I would recommend to a friend or family-member (no salesy fluff or B.S.)… and then you decide how you want to move forward.

Learn more here.


Why Are Your Services So Expensive?

A Realtor from Miami Beach recently wrote to me asking why my services were so expensive… which was a surprise because from time to time I do competitive research and I found my pricing to be inline with the lower end agencies yet the results and the products and services, very much inline with the higher end expensive marketing agencies that don’t even take on smaller entities like individual real estate brokers.

That said, I don’t base my pricing based on what others are charging and I consider all my marketing solutions and digital services priced fairly and very competitively, none-the-less.

When I create a marketing solution, I always focus on 3 things.

1. Am I solving a real problem that’s holding people back from growing their business?

2. Can I make it affordable for every kind of business to participate?

3. Will the end product be profitable for the both me and the user?

I know this is a pretty generic response and I’m happy to speak on a specific service or solution further if anyone would like, but overall, this is how my pricing strategy works and it’s worked out very well in the long term for both me and many clients.

I believe the reason it’s worked out so well is because if a product is thought to be overpriced, people simply won’t purchase it and if there’s no demand, I simply won’t take up valuable time, space, or money promoting the service.

To date, I’ve had only a few solutions “pulled” from my offerings list and it’s always been because I wasn’t charging enough or because I found ways to automate parts of the process so I could offer the service even more affordably.

To summarize, my pricing [non-intentionally] is on the lower end of the pricing spectrum (closer to what you’d expect to pay from a marketing company or advertising service that’s just starting out and needs to hone their skills) and even though I could charge 3-4X more, I chose to keep my solutions affordable for every kind of business.

If you have questions specific to any individual product or service I offer, feel free to ask in the comments below.

If instead you want to see what I have to offer, I suggest you start here so I can see what we’re working with and let you know if we’re a good fit for working together and if so, how I can help you grow your business / brand.

All the best,

Record Activity on Google Search

Working from home image for COVID-19 coronavirus social distancing
Image by 024-657-834 from Pixabay

We’re seeing record search activity on Google these days… and new searcher behaviors, too.

Our latest insights sees trending searches from all over the world.

These are the topics that people need to get through their daily routines and feel inspired in tough times.

As a business owner, you can help guide your audience with relevant content about the topics they’re looking for.

It strengthens your relationship and sets you and your brand as the leader and authority in your field.

So what’s actually trending?!

Here’s a preview:

  • People are baking up a storm and homemade bread is on the rise.
  • Parents need tips to keep their kids entertained and busy while they’re working)
  • Personal care is more personal than ever… and people need help.

It’s easier than you think to be there for your customers—past, present, AND future!

Simple posts on your social media channels (this is what we’re doing on LinkedIn, Facebook, Instagram and Twitter) are an easy way to do this and all of those platforms let you boost your posts to get on more feeds and reach more people.

Ideally, you can write blog posts (which you’ll share on your socials so this is a 2-for-1 deal) sharing valuable resources, tips, and info so when people search Google, your brand comes up every time!

These are really easy ways to support your community, help your customers and clients, build rapport with new prospects, and adapt / grow your business.

Until next time… ADAPT OR DIE.