Why I started my marketing company

Initially, I got into online marketing because I wanted to promote a new business and didn’t have the money to promote it with traditional offline marketing and advertising.

I immediately knew digital marketing was the future of marketing.

Over time, internet marketing became more popular and with that, more efficient and effective.

The things that stayed the same were:

Brands wanted people to buy from them

Business owners wanted journalists to go to them when they needed expert opinions and quotes for their news stories and articles

Later on, marketing managers wanted Google to rank them on the top for keywords potential customers would use to find the products and services they sold

The solution, which is probably the best AND worst kept secret, also stayed the same:

You need to publish lots of content that lets others know you’re an expert and an authority in your field

The challenge is, most people don’t realize it’s that easy (and when they finally realize it, they don’t know, want, or even have the time to write great copy that “clicks” with readers and makes them want to do business with you).

This is why I started my marketing company.

I wanted to help people with one-off tasks (ie., case study writing, blog posts, and webpage content) but I also wanted to provide them with done for you packages so they wouldn’t have to worry about coming up with a strategy, keywords, timelines, publishing calendars, think about post cadence, on page SEO, or anything else because we’d take care of everything and all they’d have to “worry” about was greeting new customers and scheduling time for journalists and making sure their website was good enough to handle all the hits.

Btw, you don’t have to hire expert copywriters to do this—but it makes things a whole lot faster if you’re able to.

All the best,
-Ivan

I’m a slow thinker

When someone asks me a deep question, I usually don’t have a reaction or a response until much later.

I’m a disappointing person to try to debate or attack.

I just have nothing worth saying in the moment, except maybe, “Interesting point.”

Then a few days later, after thinking about it a lot, I have a response.

This probably makes me look stupid in the moment, but I don’t mind. I’m not trying to win any debates.

In fact, I’ll tell you a secret.

When someone wants to interview me, I ask them to send me questions a week in advance.

I spend hours writing down answers from different perspectives before choosing the best or most interesting one.

Then when we’re in a live conversation, I try to make my answers sound spontaneous.

People say that your first reaction is the most honest, but I disagree.

Your first reaction is usually outdated.

Either it’s an answer you came up with long ago and now use instead of thinking, or it’s an emotional response from something in your past.

When you’re less impulsive and more deliberate, it can be a little inconvenient for others (and that’s OK) and when someone asks you a question, you don’t have to answer.

You can say “I don’t know” or “I need time to process” and then take your time to answer… and maybe through example, you can show others that they can do the same.

All the best,
-Ivan