The 4 Critical Elements Of An Effective Content Marketing Strategy (for ranking on Google Maps)

Effective Content Marketing Strategy for Ranking on Google Maps

Sure, CONTENT IS KING 👑 … but only when it’s done right.

If you’re providing a product or service people need, chances are, you have competition and in today’s highly saturated local markets, business owners and marketers alike are finding it more and more difficult to rank on Google for local searches and get people to engage with their content.

The good news is that you’re not alone.

The bad news… is that you’re not alone!

The BEST NEWS 🙌 is that you can easily rank on Google Maps, make your content pop, and cut right past any competitors with an effective content marketing strategy — and I’m going to tell you the 4 simple things you can do right now to start ranking on Google and seeing 👀 the results your business needs.

1. Quality

Really, if you just made QUALITY the key ingredient in everything you do, your competition wouldn’t stand a chance against you.

The quality of your products and services is critical, of course, but most businesses don’t put that same level of quality or work into developing their Google My Business page, website content, blog content, social content, etc.

Being “that company” that does… is a serious GAME-CHANGER.

Instead of making the same mistakes as everyone else and pushing quantity over quality, be different and perhaps minimize the quantity so you can [consistently] deliver quality content which Google, future customers, and even your existing loyal / repeat customers will appreciate.

2 great posts a week is much better and also more cost-effective than say 7, 14, or even 21 posts if they don’t resonate with your audience and the isues and challenges they’re facing.

An exhaustive amount of research and experience shows us that people are much more likely to engage with content that speaks to their needs, is well-researched, and either makes their lives happier or somewhat easier.

If instead you chose to go down the path of copying what everyone else is doing and writing about, you’re just sharing the same lousy strategy with a bunch of other people who are barely getting results themselves, if at all…

Who wants to compete for an increasingly small audience set when you can set yourself apart by upping the quality of your content??

I should also talk about the “Google My Business SEO Content Myth”…

Spamming your Google My Business profile with lots of keyword-filled content doesn’t result in high Google My Business ranking.

It actually does the opposite.

If experience has taught us anything, it’s that Google’s algorithm strongly favors Google My Business SEO plan that takes the time to create quality content and as such, rewards high quality Google My Business profiles with high rankings over everyone else.

If it isn’t good quality, it basically gets lumped in with all the rest on search engine results page 2 and beyond (which no one goes because Google generally does a good job of getting people what they need on page 1 search rankings).

Fyi, if you just added one new blogpost a week — targeting just one of your important keywords — with a low bounce rate (meaning people didn’t immediately “jump” off the page) and long visitor sessions (meaning they spent significant amount of time on the page and actually read it) your entire site would quickly start ranking like crazy and Google will want to send highly-qualified leads to your site which means you’ll be put in front of real live people who are looking to buy whatever it is you’re offering!

2. Visuals

I’m sure you’ve heard it. A picture is worth a thousand words.

While that isn’t always the case, a picture will definitely help attract more eyes and attention than content missing one.

Visuals are very important if you want to get noticed (and they’re also really good for Google My Business SEO 📈).

Did you know our brain processes visual information like photos, infographics, and video 60,000 times faster than it does text?!

If you want to attract customer attention and keep that attention despite all the noise trying to steal the attention from you, add visuals.

It’ll allow you to quickly grab your audience’s attention and in the few seconds you have to “impress” them, help them to quickly understand what your content is about (or at least hook them towards wanting to learn more about the content and clicking onto your site where you can limit the distraction).

That said not all videos, photos, and infographics are created equal.

Poor quality visuals are literally a strain to look at and tell the world your content and possibly your brand are bad quality… so always always always use high quality video, photos, or images.

Sidenote: Try using people in your images wherever it makes sense and if you can capture their eyes, even better!

Bonus: Use a photo where the person is looking right at the reader because those will generally pop right off the page and grab a person’s attention better than a photo of someone looking down or in another direction.

3. Social Media Integration

Most people don’t realize the huge role social media plays in supporting local rankings and just knowing this, gives you a considerable advantage over everyone else competing for your same audience.

Not only is social media a great way to market your content, but it’s also a great way of letting new prospects discover the things you’re doing at your company.

Most importantly, it’s an effective way to get people onto your site and learning (or in many cases getting reminded) about what you do and how you can help improve their lives with the products and services you provide.

Sidenote: If you’re looking to link up with industry influencers to create a partnership where they share their audience and lend credibility, social media is where it all begins so quality posts that clearly communicate what you do is key to attracting influencers.

Again, if you want to rank high (positions 1, 2, and 3), having good social media content that people can click onto, link to, and share with others is a huge help for your SEO (search engine optimization) and helps you get noticed by Google AND real people (plus it builds massive credibility with both as well).

4. Research

It won’t matter that you created the most amazing content ever if there isnt actual demand 💖 for it.

You have to understand and know what your audience is after.

What are they scared of? 😱

What keeps them up at night? 🌙

What is the one thing that you can help them with that will make their lives better / easier / happier? 😊

These are all things that when you understand, creating powerful Google My Business pages, ranking #1 on Google for all your keywords, and getting incredible engagement that lead to sales becomes incredibly easy.

The 1st thing you want to know is what are the search words / keywords people in your market are using to find the products and services you provide.

Next find out which of those keywords are most likely to generate sales (pro tip: searches that start with “best” or “how to” have higher chances of turning into sales) but are not as competitive or so difficult to rank for — a tool like KWFinder can help you find keywords with low difficulty and competition.

Pro tip: Once you have an idea of what keywords you want to target, use a tool like SEMRush to see who’s ranking locally for your keywords and whether there’s been recent movement on page 1 of the search results (which are both important in estimating how easy / difficult it’ll be for you to rank).

…this all means delving deep into data and trends to gain credible insights like traffic demographics, surveys, customer feedback, third party analytics, Google My Business Insights, those of your social accounts, SEO tools like the ones I linked to above, etc.

5. Consistency

I had to add this one because persistent consistency wins every time (and the above 4 works BEST when you do them consistently).


P.S.: If you found the content of this page (or on any of my channels) helpful in any way, I’d greatly appreciate it if you took a minute to say so here: https://g.page/DIGITALIVAN/review?id

Need Guidance Or Help Tackling Any Of The Above (or other important digital marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and the things I actually recommend to my friends and family-members (no salesy fluff or B.S.)… and then you can decide if you want to do it yourself (I usually provide directions) or if you want to hire someone to do it for you.

Click START HERE if you want to grow your business right now!

      

#1 Free Online Business Listing Sites (the best Online Directories for ranking on Google maps)

FREE Online Business Listing Sites for Ranking on Google Maps

Because 85% of customers use the internet to find a local business listing, having yours listed on a local business directory is a must.

In this quick and easy post, I compiled together a list of the most important top business directories in USA.

1. Google My Business (GMB)

It [should] go without saying that if you want to come up on Google searches, you need to be on one of the most important online local business directories (wHiCh HaPpEnS tO bE theirs).

If you’re wondering just how important Google My Business is, I can tell you that I personally know of MANY successful businesses (mostly local) that do extremely well only with basic Google My Business SEO (creating a profile using their best keywords, uploading lots of great pics, posting regularly, and responding to reviews when they come in).

The reason Google My Business is #1 on this list is because with the right keywords, your business is guaranteed to be seen both ranking on Google maps, in local searches, and even on regular broad searches (right there by the PAID ads).

If you want a dramatic increase in local traffic, more exposure, enhanced brand credibility, and valuable insight on how customers search for you, Google My Business is a no-brainer!

2. Yelp For Business

This is a love-hate relationship for me.

I don’t like Yelp because because they spam users and even worse, they trick you into believing you need their paid services.

That said, create a FREE listing then unsubscribe from Yelp emails.

In truth, millions of customers turn to Yelp for information on restaurants, stores, and home services so not being there just doesn’t make sense.

If your business falls in any one of these categories, Yelp is definitely a platform you should be listed on – just try not to fall for any of their paid advertising scams (they’ll repackage and reword and reprice the same crappy offer so it looks affordable / tempting but trust me, it’s no bueno).

You’ve been warned!

3. Facebook

Sure, the “kids” don’t use Facebook like they used to but lots of people that buy stuff still do.

Unless you cater specifically to teens and not their parents (and even then, there’s still ANOTHER GREAT REASON your business should be listed on Facebook), this is another no-brainer.

Facebook is the social platform with over 2.7 billion ACTIVE users.

Facebook owns Instagram (and WhatsApp as well as some other lesser known platforms / technologies) and tends to cross-channel content from time to time which extends your reach to more potential customers you could be reaching.

Having an active Facebook page is an important marker Google uses to determine how well you’ll rank for keywords… or if at all!

If you haven’t already created a business page on Facebook, do it.

It’s free and it’s a highly lucrative channel for engaging new customers and growing your business.

4. Better Business Bureau (BBB)

I added this one because it’s a mostly overlooked resource that many people still use and there’s years of credibility that you can associate your brand to (especially useful if you’re newer in town or recently changed management and trying to improve a negative reputation).

Many customers turn to the Better Business Bureau to check the authenticity of a local business.

Why do I like it?

Listing yourself is free.

It can sway opinions and get customers into your store or website.

It’s especially beneficial if you cater to an older people.

Its an extra spot on the Google search listings that you can “own” when people search for reviews or your brand (that could otherwise be taken by a competitor or an old bad review).

If you’re not currently ranking on Google maps or on local searches for the products and services you sell, it’s likely because you aren’t listed on the directories above.

If you found this useful and you want to take it a little further with a Customized BUSINESS GROWTH STRATEGY (in under 60-seconds), click here.

As always, I hope after reading this you leave with more value / insight / etc. and this was helpful to you in some way — please do let me know in the comments below as I read them all and try to respond to each and every one as quickly as I can.

Also, your comments (and shares) help me to gauge the helpfulness of these posts and my #1 aim is always to HELP AND PROVIDE VALUE IN ALL WAYS AND ALWAYS!

Sincerely,
—Ivan


P.S.: If you found the content of this page (or on any of my channels) helpful in any way, I’d greatly appreciate it if you took a minute to say so here: https://g.page/DIGITALIVAN/review?id

Need Guidance Or Help Tackling Any Of The Above (or other important digital marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and the actual things I recommend to my friends and family-members (no salesy fluff or B.S. and actually affordable)… and then you can decide if you want to do it yourself (I usually provide directions) or if you want to hire someone to do it for you.

Click START HERE if you want to grow your business right now!