Okay kiddo, imagine you have a bunch of toys on the floor, and your mom wants you to pick them up and put them in a box. Now, you could just pick up any toy […]
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Programmatic Advertising for Small Business | Get Started ASAP
Programmatic advertising is a digital advertising method that uses advanced technology to automate the buying and selling of advertising space. This technology allows businesses to target specific audiences and achieve better results for their advertising […]
How does programmatic advertising work?
Programmatic advertising is a way of automating the buying and selling of digital ad space. This allows advertisers to reach their target audience with greater efficiency and accuracy. In this beginner’s guide, we will explain […]
What’s the best password manager for storing all my passwords?
There are several good password managers available that are suitable for managing lots of passwords. Here are a few options to consider (especially if you handle lots of client passwords): LastPass: LastPass is a popular […]
What is OMID in digital advertising?
OMID stands for Open Measurement Interface Definition and is a standard developed by the Interactive Advertising Bureau (IAB) to measure and verify viewability and other key metrics in digital advertising. OMID provides a consistent way […]
What does SSAI stand for and what is it?
SSAI stands for Server-Side Ad Insertion, which is a digital advertising technique used to insert ads into streaming video content. With SSAI, the ad insertion process is done on the server-side, rather than on the […]
Does DoubleVerify or IAS track brand safety?
Yes, both DoubleVerify and Integral Ad Science (IAS) provide brand safety solutions to track and prevent potential ad placements on inappropriate content or environments. Here is a brief overview of both platforms: DoubleVerify DoubleVerify is […]
Is it worth it to post an as seen on NBC, FOX, CBS, banner on my website?
Whether or not it’s worth posting an “As Seen on NBC, FOX, CBS” banner on your website depends on your specific circumstances and goals. Here are some potential factors to consider: Credibility Having logos of […]