We’re seeing record search activity on Google these days… and new searcher behaviors, too. Our latest insights sees trending searches from all over the world. These are the topics that people need to get through […]
Category: SEO Tips and Techniques
This category covers all aspects of search engine optimization (SEO), including keyword research, link building, technical SEO, and local SEO.
The 4 Most Important Online Local Business Directories To Rank On Google
85% of customers use the internet to find a local business. This is why getting yourself listed on an authoritative online local business directory is so important. Below you can see a list of the […]
3 Easy SEO Hacks To Boost Your Google Ranking ASAP
So, you have done all that you possibly could with your site’s SEO – created quality content, optimized it for relevant keywords, created an XML sitemap, garnered a lot of backlinks, and more. But despite […]
How To Attract Parents To Your School Using Google Ads
Attracting parents to your school can be difficult. You may be wondering where to begin. What sort of marketing avenues are relevant to your demographic? With restricted budgets the norm, how can you ensure a […]
Why Your School Address is Wrong on Google Maps (and why you won’t rank on Google)
Most likely, your school’s location is listed wrong on its Google My Business listing (which feeds Google Maps). Simply put, Google My Business is a powerful tool that allows organizations to showcase their organization in […]
7 Ways To Improve Your School’s Website Ranking On Google For FREE (or almost free)
For school administrators and marketers, audiences can be broken up into two chunks. It’s easiest to think of them as qualified families that are actively looking for a school and qualified families passively looking for […]
My 2 Favorite FREE Google Marketing Tools For Schools for 2019
Anyone that knows me personally knows that over the years I’ve compiled a virtual toolbox of marketing resources for pretty much any situation. Lately I’ve had people asking me about: Getting their school website showing […]
Why Your School Needs Digital Outreach
Taking It Online: Why Your School Needs Digital Outreach I thought about writing this post in the past but every time I sat down to actually do it, I convinced myself that school administrators and […]