85% of customers use the internet to find a local business.
This is why getting yourself listed on an authoritative online local business directory is so important.
Below you can see a list of the most important ones.
1. Google My Business
Google My Business helps better manage and increase your online presence across Google (including Google Search and Google Maps).
Google My Business’s SEO contribution to your website is HUGE.
It increases exposure, enhances [brand] credibility, and provides you insights on how customers search for your business.
2. Yelp For Business
Millions of customers turn to Yelp for information on where to eat, where to buy, and who to hire to get stuff done around the house.
If you’re doing any of the above (i.e., you’re a restaurant owner, manage a store, offer home services, provide professional services, etc.), Yelp is a platform you should be listed on.
3. Facebook
NEARLY. 3. BILLION. USERS.
Facebook has over 2.7 billion active users.
That’s practically 1 out of every 2 people in the world… and if you consider the part of the world we live in, that number rounds up to 2 out of every 2 people use Facebook.
That said, if you haven’t already created a business page there, you should do so ASAP as it can be a highly lucrative channel for finding, attracting, and reaching out to new customers.
4. Better Business Bureau
Even today, a lot of people turn to the Better Business Bureau (BBB) to check the authenticity of a local business before they make a purchase (this is true of both online purchases and offline purchases).
Listing yourself is free and especially beneficial if you cater to an older clientele that still appreciates the BBB.
Ivan is a professional advertiser and digital content marketer. Here are some famous brands he’s worked with.
When he’s not running ad campaigns, Ivan is helping people get more customers with free ai-powered interactive chatbots (i.e., virtual assistants for your website that turn prospects into paying customers).