Okay kiddo, imagine you have a bunch of toys on the floor, and your mom wants you to pick them up and put them in a box. Now, you could just pick up any toy […]
@digitalivan
Category: Ask Me Anything (AMA)
Welcome to my Ask Me Anything about advertising and marketing section!
You can submit your questions by CLICKING HERE, btw.
In this space, I share my knowledge and experience to answer your questions and provide practical advice in this non-stop world of digital marketing and advertising.
How does programmatic advertising work?
Programmatic advertising is a way of automating the buying and selling of digital ad space. This allows advertisers to reach their target audience with greater efficiency and accuracy. In this beginner’s guide, we will explain […]
What’s the best password manager for storing all my passwords?
There are several good password managers available that are suitable for managing lots of passwords. Here are a few options to consider (especially if you handle lots of client passwords): LastPass: LastPass is a popular […]
What is OMID in digital advertising?
OMID stands for Open Measurement Interface Definition and is a standard developed by the Interactive Advertising Bureau (IAB) to measure and verify viewability and other key metrics in digital advertising. OMID provides a consistent way […]
What does SSAI stand for and what is it?
SSAI stands for Server-Side Ad Insertion, which is a digital advertising technique used to insert ads into streaming video content. With SSAI, the ad insertion process is done on the server-side, rather than on the […]
Does DoubleVerify or IAS track brand safety?
Yes, both DoubleVerify and Integral Ad Science (IAS) provide brand safety solutions to track and prevent potential ad placements on inappropriate content or environments. Here is a brief overview of both platforms: DoubleVerify DoubleVerify is […]
Is it worth it to post an as seen on NBC, FOX, CBS, banner on my website?
Whether or not it’s worth posting an “As Seen on NBC, FOX, CBS” banner on your website depends on your specific circumstances and goals. Here are some potential factors to consider: Credibility Having logos of […]
What is data analysis in digital marketing and advertising?
Data analysis is a critical component of digital marketing and advertising. It involves the process of collecting, interpreting, and presenting data to identify patterns and insights that can inform marketing and advertising strategies. In digital […]