People go to multiple websites and apps to read reviews, comparison shop or look at photos.
It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.¹
With remarketing, you can re-engage those families who previously visited your site and show them relevant ads while they browse websites and apps or watch videos on YouTube.
Wondering about remarketing numbers?
My clients on average are getting more than double their conversions using remarketing which allows us to use our click spend much more efficiently.
The remarketing outcome?
Our schools are spending far less advertising dollars than other schools who manage their own paid search.
They’re also getting way better results.
I recently spoke with someone who was getting the exact same results that I get but at 3X ad spend. He was spending thousands more OVER what my clients spend with my management fee included!
THE BOTTOM LINE
If you want to get the absolute best from your paid search / advertising tactics, make sure you’re remarketing.
If you’re only doing local SEO for your school, consider adding some pay-per-click (PPC) and remarketing so you can reach and engage with more qualified families more efficiently.
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.