Programmatic advertising on Google Ads works through the Google Ads auction, which uses real-time bidding to determine which ads to display to users. Here’s how it works: 1. Advertiser Sets Up a Campaign: The advertiser […]
Tag: performance-based advertising
Is Google Ads worth it?
As the digital age continues to evolve and shape the way businesses operate, many local businesses are considering Google Ads as a way to increase their online visibility and drive traffic to their website. However, […]
How To Attract Parents To Your School Using Google Ads
Attracting parents to your school can be difficult. You may be wondering where to begin. What sort of marketing avenues are relevant to your demographic? With restricted budgets the norm, how can you ensure a […]
Why You Should Be Remarketing (and the number 6)
People go to multiple websites and apps to read reviews, comparison shop or look at photos. It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.¹ With […]