Dive deep into audience targeting with digital ads. From behavior to life events, learn how precise you can get. Contact me for a free consultation to optimize your strategies!
@digitalivan
Category: Ask Me Anything (AMA)
Welcome to Ask Me Anything.
Here you’ll find easily consumable and thought provoking advice to help guide and encourage your business’ growth.
In this space, I share my knowledge and experience to answer your questions and provide practical advice in this non-stop world of digital marketing / advertising.
You can submit your questions by CLICKING HERE, btw.
Can my business get in trouble for not having an accessible website?
Businesses can face legal issues if their websites are not accessible to individuals with disabilities. This is because …
What is a Micro-Nano Influencer on Instagram and TikTok?
In the context of social media platforms like TikTok and Instagram, micro and nano influencers are categories of influencers defined primarily by the size of their followings, which impacts their reach and the type of engagement they can generate.
These influencers are part of a broader influencer ecosystem that ranges from mega and macro influencers with millions of followers to micro and nano influencers with smaller, but often more engaged, audiences.
How to Remove Pictures from Your Google Business Profile
Managing the images on your Google Business Profile is crucial for maintaining a professional online presence. Sometimes, you may need to remove outdated or irrelevant pictures. Here’s a step-by-step guide to help you Remove Pictures […]
What metrics should I track to measure the success of my digital advertising campaigns?
Measuring the success of digital advertising campaigns involves tracking a variety of metrics, each offering insights into different aspects of the campaign’s performance. Here are some key metrics to consider when measuring the success of […]
What is co-viewing in digital advertising?
Co-viewing in digital advertising refers to situations where digital ads are viewed by multiple people simultaneously. This concept is gaining traction particularly with the rise of streaming services and smart TVs. Here’s a detailed look […]
What is content strategy and how do I create an effective one?
Content strategy involves planning, developing, delivering, and managing content to achieve specific business and marketing goals. Creating an effective content strategy requires a clear understanding of your objectives, audience, and the unique value your content […]
What is a Lead-Generation Chatbot?
A lead-generation chatbot is software on your website that interacts with visitors, answers questions, and gathers essential details. How Do Lead-Generation Chatbots Work? Chatbots pop up on your site, initiating conversations with visitors. They’re designed […]