An SSP is a software platform that helps digital publishers and app developers sell their ad inventory (i.e., the available advertising space on their websites or apps) to advertisers through automated auctions.
The platform enables publishers to manage their ad inventory, set pricing rules, and optimize revenue by selecting the most profitable ad placements.
SSPs often include features such as real-time bidding (RTB), data analytics, and reporting tools to help publishers monitor their performance and make informed decisions about their inventory.
SSPs are a key component of the programmatic advertising ecosystem, which allows for the automated buying and selling of digital ad space.
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.
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