A copywriter and a ghostwriter are both types of professional writers, but they differ in their primary focus and the nature of their work.
A copywriter is a writer who creates content for advertising, marketing, or promotional purposes.
Their job is to write compelling copy that can attract customers, promote a product, or influence people’s behavior.
Copywriters often work for advertising agencies, businesses, or other organizations, and their work can include creating slogans, taglines, sales letters, brochures, website content, and other forms of marketing communication.
On the other hand, a ghostwriter is a writer who creates content on behalf of someone else who takes the credit for the work.
Ghostwriters may write books, articles, speeches, or other types of content, but their name does not appear on the finished product.
Instead, the credited author or speaker takes all the credit and royalties.
Ghostwriters are often hired by busy or high-profile individuals who want to publish a book but don’t have the time, skill, or inclination to write it themselves.
Bottom line, the main difference between a copywriter and a ghostwriter is that a copywriter creates content for advertising or marketing purposes, while a ghostwriter creates content on behalf of someone else who takes credit for the work.
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.
Don’t let your Google Ads budget go to waste. By actively monitoring and optimizing your…
Discover the importance of using secure email in healthcare marketing to protect patient information and…
Learn how to ensure your email marketing campaigns comply with HIPAA regulations. This guide provides…
Apple Maps is no longer just an app, it's officially on the web and available…
Discover the top online advertising platforms of 2024 that can help you maximize your reach…
Learn how Diib, combined with Google Ads monitoring, can fuel your website's growth and help…