A copywriter and a ghostwriter are both types of professional writers, but they differ in their primary focus and the nature of their work.
A copywriter is a writer who creates content for advertising, marketing, or promotional purposes.
Their job is to write compelling copy that can attract customers, promote a product, or influence people’s behavior.
Copywriters often work for advertising agencies, businesses, or other organizations, and their work can include creating slogans, taglines, sales letters, brochures, website content, and other forms of marketing communication.
On the other hand, a ghostwriter is a writer who creates content on behalf of someone else who takes the credit for the work.
Ghostwriters may write books, articles, speeches, or other types of content, but their name does not appear on the finished product.
Instead, the credited author or speaker takes all the credit and royalties.
Ghostwriters are often hired by busy or high-profile individuals who want to publish a book but don’t have the time, skill, or inclination to write it themselves.
Bottom line, the main difference between a copywriter and a ghostwriter is that a copywriter creates content for advertising or marketing purposes, while a ghostwriter creates content on behalf of someone else who takes credit for the work.
Ivan is a professional advertiser and digital content marketer. Here are some famous brands he’s worked with.
When he’s not running ad campaigns, Ivan is helping people get more customers with free ai-powered interactive chatbots (i.e., virtual assistants for your website that turn prospects into paying customers).