Having logos of reputable media outlets on your website can enhance your credibility and give visitors more confidence in your brand. This is especially true if you were actually featured on these networks, as opposed to simply being mentioned in passing or using a press release distribution service (see the list of providers that offer “As Seen on NBC, FOX, CBS” press release services).
If your target audience is likely to be impressed by these media logos (i.e., if you’re selling a consumer product or service), then it may be worth including them. However, if your audience is more niche or industry-specific, they may not care as much about mainstream media coverage.
If you don’t have any major media logos to display, there may be other ways to establish credibility on your website. For example, you could highlight customer reviews, industry awards, or social proof (i.e., “trusted by over 10,000 customers”).
If you weren’t actually featured on these networks, or if you’re using the logos in a misleading way, it could be seen as unethical or even illegal. Be sure to use the logos appropriately and truthfully.
Bottom line, displaying an “As Seen on NBC, FOX, CBS” banner on your website can be a good way to enhance your credibility and appeal to certain audiences, but it’s not a one-size-fits-all solution.
Consider your specific circumstances and goals before making a decision… and if you’re looking for more newsworthy substantial visibility, consider turning your blog into a high search engine ranking brand visibility machine!
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.
Overhaul your strategy with cutting-edge Google ad optimization techniques. Outsmart the competition and win big!
Robert Wong, VP of Creative Lab at Google, shares his top 3 things to know…
Using Google Ads AI to set up new campaigns might seem convenient, but there are…
Improving your small business website's accessibility can significantly boost the effectiveness of your Google Ads…
Master Google ad optimization to maximize ROI. Learn strategies that turn clicks into customers and…
Boost your Google ad performance with proven optimization strategies. Contact me for a free consultation…