Let’s face it. Multilingual marketing is a challenge… and as things become more globalized, the importance of multilingual marketing becomes increasingly apparent. However, a lot of marketers struggle with multilingual marketing campaigns and 95% will […]
Category: Online Advertising
This category is dedicated to digital advertising topics, such as Google Ads, Facebook advertising, Instagram advertising, programmatic advertising, and more.
Advertising to a Hispanic Market w/ 6 Online Advertising Tactics That’ll Drive BIG Results
The biggest factor driving the demand for advertising to a Hispanic market is its increase in annual purchasing power. It crossed $1.9 TRILLION in 2020. Regardless of your business, you need to be reaching Hispanic […]
How to Reach a Latino Audience w/ Digital Marketing
An incredible 85% of Hispanic adults agreed that their culture was incredibly important to them in US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video a survey… implying […]
What Is AdTech & How Can You Use It to Reach Your Audience
AdTech is a critical part of running digital marketing campaigns for every successful advertiser / brand. If you’re looking to get in on this while it’s still relatively fresh, this guide will give you everything […]
Who are the top programmatic ad networks right now?
The most popular programmatic ad networks right now are: Google Ad Manager Facebook Audience Network Amazon Publisher Services Verizon Media (formerly Oath) AppNexus (now part of Xandr) OpenX Index Exchange Rubicon Project PubMatic Sovrn StackAdapt […]
How To Attract Parents To Your School Using Google Ads
Attracting parents to your school can be difficult. You may be wondering where to begin. What sort of marketing avenues are relevant to your demographic? With restricted budgets the norm, how can you ensure a […]
Why You Should Be Remarketing (and the number 6)
People go to multiple websites and apps to read reviews, comparison shop or look at photos. It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.¹ With […]
8 Most Important Paid Search Tips For Online Retail Businesses
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising […]