OMID stands for Open Measurement Interface Definition and is a standard developed by the Interactive Advertising Bureau (IAB) to measure and verify viewability and other key metrics in digital advertising. OMID provides a consistent way […]
Category: Analytics and Reporting
This category is devoted to articles about using data to inform marketing decisions. This includes articles about Google Analytics, conversion tracking, KPIs, and more.
What is data analysis in digital marketing and advertising?
Data analysis is a critical component of digital marketing and advertising. It involves the process of collecting, interpreting, and presenting data to identify patterns and insights that can inform marketing and advertising strategies. In digital […]
Why do people choose low competition niches? Should I enter a low competition niche?
People like low competition niches because they offer a greater opportunity for success and profitability. In a low competition niche, there are fewer competitors vying for the attention of the same target audience, which means […]
Web Stories Unleashed: Ignite Mobile Engagement & Experience Like Never Before!
Web Stories Unleashed: Revolutionizing Mobile User Experience and Engagement Delivering a captivating and seamless user experience is paramount. Web stories have emerged as a powerful tool for enhancing mobile user experience and driving engagement. With […]
What do I need to know about Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, which offers a range of features and capabilities to help businesses and marketers better understand their website and app traffic. Here’s everything […]