Managing the images on your Google Business Profile is crucial for maintaining a professional online presence. Sometimes, you may need to remove outdated or irrelevant pictures. Here’s a step-by-step guide to help you Remove Pictures […]
Author: Ivan Jimenez
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc. He's got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns! Contact Ivan if you’d like him to take a look at your campaigns.What metrics should I track to measure the success of my digital advertising campaigns?
Measuring the success of digital advertising campaigns involves tracking a variety of metrics, each offering insights into different aspects of the campaign’s performance. Here are some key metrics to consider when measuring the success of […]
What is co-viewing in digital advertising?
Co-viewing in digital advertising refers to situations where digital ads are viewed by multiple people simultaneously. This concept is gaining traction particularly with the rise of streaming services and smart TVs. Here’s a detailed look […]
What is content strategy and how do I create an effective one?
Content strategy involves planning, developing, delivering, and managing content to achieve specific business and marketing goals. Creating an effective content strategy requires a clear understanding of your objectives, audience, and the unique value your content […]
Professional Advertising for Big Brands
Professional advertising for big brands, especially in the context of digital advertising campaigns, is a vast and multifaceted field. Here’s an overview of key aspects to consider: Understanding the Brand and Market Before any campaign, […]
How To Implement Co-Viewing in Advertising Campaigns
Implementing Co-viewing in Advertising Campaigns 1. Understand the Audience Demographics Identify shows or platforms with a high likelihood of co-viewing. For instance, family-oriented content or sports events. Behavioral Insights Use data to understand the viewing […]
Complete Guide to Making Your Website ADA Compliant: Essential Steps & Best Practices for Accessibility
Making your website ADA (Americans with Disabilities Act) compliant involves several important steps to ensure accessibility for people with disabilities. Here’s a comprehensive guide: 1. Understand ADA Requirements The ADA requires that all electronic and […]
Get More Customers w/ Lead-Generation Chatbots
Lead-generation chatbots are like having a super-efficient sales assistant who works around the clock For local businesses, this means never missing a chance to connect with potential customers. These chatbots jump into action the moment […]