Co-viewing in digital advertising refers to situations where digital ads are viewed by multiple people simultaneously. This concept is gaining traction particularly with the rise of streaming services and smart TVs. Here’s a detailed look […]
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Tag: video advertising
Professional Advertising for Big Brands
Professional advertising for big brands, especially in the context of digital advertising campaigns, is a vast and multifaceted field. Here’s an overview of key aspects to consider: Understanding the Brand and Market Before any campaign, […]
How To Implement Co-Viewing in Advertising Campaigns
Implementing Co-viewing in Advertising Campaigns 1. Understand the Audience Demographics Identify shows or platforms with a high likelihood of co-viewing. For instance, family-oriented content or sports events. Behavioral Insights Use data to understand the viewing […]
What does SSAI stand for and what is it?
SSAI stands for Server-Side Ad Insertion, which is a digital advertising technique used to insert ads into streaming video content. With SSAI, the ad insertion process is done on the server-side, rather than on the […]