Co-viewing in digital advertising refers to situations where digital ads are viewed by multiple people simultaneously. This concept is gaining traction particularly with the rise of streaming services and smart TVs. Here’s a detailed look […]
@digitalivan
Tag: Group Media Consumption
How To Implement Co-Viewing in Advertising Campaigns
Implementing Co-viewing in Advertising Campaigns 1. Understand the Audience Demographics Identify shows or platforms with a high likelihood of co-viewing. For instance, family-oriented content or sports events. Behavioral Insights Use data to understand the viewing […]