Programmatic advertising is a digital advertising method that uses advanced technology to automate the buying and selling of advertising space. This technology allows businesses to target specific audiences and achieve better results for their advertising campaigns.
In this guide, we will explain what programmatic advertising is, how it works, and how small and local businesses can benefit from it.
Again, programmatic advertising is a type of digital advertising that automates the process of buying and selling ad space. It involves using software and algorithms to purchase digital advertising space in real-time auctions.
This technology allows advertisers you to target specific audiences and reach them at the right time and on the right platform.
These include demographic targeting, behavioral targeting, contextual targeting, and location targeting. This means that you can target your ads to people based on their age, interests, behavior, and location.
Programmatic advertising works by using software and algorithms to automate the buying and selling of digital advertising space. The process is as follows:
Programmatic advertising can be done through various platforms, including Google Ads, Facebook Ads, and other programmatic ad networks. Each platform has its own targeting options and bidding process, but the overall process is similar.
Programmatic advertising offers lots of benefits for small and local businesses including:
If you’re a small or local business looking to use programmatic advertising, here are some tips to get started ASAP:
Programmatic advertising can be a powerful tool for your small and local businesses if you’re looking to reach your target audience and achieve better results from your advertising campaigns — and by understanding the basics of programmatic advertising, choosing the right platform, and following best practices, you can create successful campaigns that drive conversions and grow your business.
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.
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