You’ve already been beaten over the head about the importance of saying ‘no’ yet we rarely apply it outside our immediate circle.
Are you truly able to say no to the newest / hottest marketing strategy?
Many aren’t (school leaders tend to be drawn to the new in the hopes that they may find something better, faster, or more efficient).
I see schools jump from marketing tactic to marketing tactic and prematurely shift strategies all the time.
At best its chasing two rabbits and at worst its shiny object syndrome.
Neither ends well.
The best solutions are generally the simplest ones (like making it easy for parents to leave 4 and 5 star testimonials on review sites).
Very little glamour… just consistent and predictable results that pay off incredibly huge in the longer term.
#DIGITALIVAN
#iLOVEmarketing
#socialPROOF
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.
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