How Do Chatbots Work?

How Does a Chatbot Work?

Imagine a chatbot as a puppet on your website. When someone visits your site, this puppet starts a chat, like waving “hello” and asking, “How can I help you?”

How Do Chatbots Start a Chat?

Pop-Up Messages: As soon as someone lands on your site, a small chat window pops up, and the chatbot might say something like, “Hi there! Need help with anything?”
Wait for a Click: Sometimes, the chatbot will wait quietly until the visitor clicks on the chat window to start a conversation.

How Do They Talk to Visitors?

Using a Script: Chatbots have a list of things they can say. If someone asks a common question, like “What’s your phone number?”, the chatbot looks at its list and gives the answer.
Learning from Chats: Some advanced chatbots can learn. They remember past chats and get better at answering questions over time.

How Do They Collect Info?

Asking Directly: The chatbot might ask, “Can I have your email to send you more details?” It’s like how a shop assistant might ask for your contact to keep you updated about a sale.
Forms in the Chat: Sometimes, the chatbot will show a small form, like a mini survey, for the visitor to fill out. It’s a quick way to collect details like names, phone numbers, or what the visitor is interested in.

How Do They Keep the Chat Going?

Offering Choices: If the chatbot doesn’t understand something, it might offer choices like, “Did you mean ‘Product A’ or ‘Product B’?”
Prompting Questions: To keep the conversation going, it might ask questions like, “Anything else you’d like to know?” or “Are you looking for something specific?”

Takeaway

Chatbots are like friendly puppet helpers on your site. They start conversations, answer questions using their script, and collect details from visitors. They’re there to make sure your website visitors get the help they need and that you get the info you want.

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Ivan Jimenez

Ivan is a professional digital marketer and advertiser.

He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.

He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!

Contact Ivan if you’d like him to take a look at your campaigns.