Making your website ADA (Americans with Disabilities Act) compliant involves several important steps to ensure accessibility for people with disabilities. Here’s a comprehensive guide:
The ADA requires that all electronic and information technology, like websites, be accessible to people with disabilities. This includes individuals with visual, hearing, motor, and cognitive impairments.
The most widely accepted standards for web accessibility. These guidelines are organized into three levels: A (minimum level), AA (standard level), and AAA (highest level).
The guidelines are based on four principles: perceivable, operable, understandable, and robust.
Provide alternative text for images so screen readers can describe them.
Include captions for videos and transcripts for audio content.
Ensure that your site can be navigated using a keyboard alone.
Label form elements and provide error guidance.
Use sufficient color contrast ratios for text and background.
Ensure text can be resized up to 200% without loss of content or functionality.
Avoid content that flashes more than three times in any one second period.
It’s advisable to work with ADA compliance experts or legal counsel to ensure all aspects of your website meet the required standards.
Accessibility is not a one-time fix. Regularly update and maintain your website to ensure ongoing compliance.
Include an accessibility statement on your website outlining your commitment to accessibility and providing contact information for accessibility-related feedback.
Being non-compliant can lead to lawsuits and legal challenges. In the U.S., Title III of the ADA has been interpreted to include websites as “places of public accommodation.”
ADA guidelines and best practices can evolve, so it’s important to stay informed about the latest developments in web accessibility.
Remember, making your website ADA compliant not only avoids legal risks but also broadens your audience and improves the overall user experience.
Contact me for an audit to see if your website is compliant and find out exactly what updates you need to make so your site is legally compliant (it’s free).
You can also see my reviews of accessiBe and EqualWeb — the two leaders in the ADA web compliance space.
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.
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