Hispanic Advertising: Strategies, Tips, and Pitfalls to Avoid

1 year ago

In the United States, the Hispanic population is growing at a rapid pace, and this demographic is projected to make…

Current Hispanic Advertising Trends & Considerations for Advertisers Looking to Connect with Latinx Audiences

1 year ago

Latinx advertising is an important consideration for brands looking to reach and engage with the Hispanic community. Here are some…

What is a DSP?

1 year ago

DSP stands for Demand Side Platform. A DSP is a software platform that enables advertisers and agencies to buy digital…

What is an SSP?

1 year ago

SSP stands for Supply Side Platform. An SSP is a software platform that helps digital publishers and app developers sell…

Can you share some examples of programmatic advertising?

1 year ago

Here are 6 examples of programmatic advertising by various types of brands and businesses: 1. Coca-Cola In 2019, Coca-Cola launched…

How do I use content marketing to grow my real estate flipping business?

1 year ago

As a real estate flipper, content marketing can help you increase your revenue and grow your business in a number…

What’s the difference between Facebook / IG ads and programmatic advertising?

1 year ago

Facebook Ads, Instagram Ads, and programmatic advertising offer different advantages and targeting options for advertisers. Facebook Ads and Instagram Ads…

What’s the difference between Google Ads and programmatic advertising?

1 year ago

Google Ads and programmatic advertising are related but not identical concepts. Google Ads is a digital advertising platform that allows…