Look, if your content isn’t building your business, you’re doing it wrong. The internet is flooded with noise—bland, generic, soulless content that nobody cares about. If you’re serious about making an impact, you need to […]

Not everything fits neatly into a box, and that’s what this category is for. Here’s where you’ll find the odds and ends—ideas, insights, and content that don’t quite belong anywhere else but are still worth sharing.
It’s a little random, but some of the best ideas start here. Always real.
#WorkSmarterNotHarder
Look, if your content isn’t building your business, you’re doing it wrong. The internet is flooded with noise—bland, generic, soulless content that nobody cares about. If you’re serious about making an impact, you need to […]
Your personal brand isn’t just a tool for visibility—it can also become a reliable revenue stream. In 2025, monetizing your brand is easier than ever, but the key is doing it in a way that […]
Dutch Bros: Branding, Loyalty, and the Cult Playbook—What You Can Steal for Your Business Dutch Bros isn’t just selling coffee. They’re selling identity, belonging, and a feeling—and people are buying it by the gallon. If […]
If you’re still playing the “self-love” game, you’re chasing a shadow. The endless cycle of external validation, striving for worth, and masking insecurity? That’s not self-love—it’s self-deception. Here’s the truth: our society has conditioned us […]
In 2025, artificial intelligence (AI) isn’t just a buzzword—it’s a game-changer for personal branding. By leveraging AI tools, you can create high-quality, scalable content that aligns with your personal brand aesthetic and engages your audience […]
Conducting a thorough competitor analysis in Google Ads can really help your clients stand out. First, it’s important to identify both direct and indirect competitors using Google’s search function. Next, analyzing which keywords competitors are […]
Personal Brand: Sarah Jimenez, College Admissions Coach Project Title: Creating a LinkedIn Article to Elevate Thought Leadership Overview Sarah Jimenez, a college admissions coach with over a decade of experience, wanted to share her expertise […]
Brand equity assessment is important for businesses as it helps to gauge their market position and consumer relationships. A strong brand enhances recognition, creating trust and increasing purchase likelihood. Positive associations with quality can lead […]