Your Google ad copy is your first and possibly only interaction with a potential customer. Think of it like an elevator pitch; you have just a few seconds to make an impact.
Example: Instead of “We sell custom shoes,” use “Design your dream shoes with us today!”
Before you write, know what you want your ad to achieve. This focus shapes your message.
Example: If your goal is to increase downloads, your call to action could be “Download now and start your adventure!”
Write your ad copy directly to your audience’s needs and desires.
Example: If targeting busy professionals, your message could be “Get quick, healthy meals delivered to your office.”
Use simple language that speaks directly to the benefit your audience will gain.
Example: Change “Acquire the capability to track your fitness progress” to “Track your fitness easily.”
Focus on how your product or service improves the customer’s situation or solves a problem.
Example: Instead of “Our vacuum has a 60-minute battery life,” use “Enjoy a clean home with our long-lasting vacuum.”
Tell your audience what you want them to do next with a clear call to action.
Example: For a webinar, use “Sign up for our free webinar to become an SEO expert!”
Include keywords that match your audience’s search intent. This not only improves ad relevance but also helps in achieving better placements.
Example: For a local bakery, use keywords like “fresh gluten-free pastries in Boston.”
Use ad extensions to provide additional information and ways to contact your business, which can significantly increase click-through rates.
Example: Adding a call extension can allow customers to book an appointment directly from the ad.
Monitor how your ads perform and make adjustments based on data. Analyze metrics like click-through rate and conversion rate to refine your approach.
Example: If one ad consistently underperforms, try adjusting the copy or visuals duplicate the ad then adjust the copy and visuals so they compete against each other, keep the one that works best, then repeat the process.
Test different versions of your ad to see what resonates best with your audience. Small changes in wording or layout can make a big difference.
Example: Test “Buy now” against “Shop today” to see which generates more clicks.
Mastering Google ad copywriting is more accessible than you might think, with a focus on clear, benefit-driven content and compelling calls to action.
Ready to see how you can boost your Google ad performance even further? I’m offering a free review of your Google Ads to pinpoint immediate improvements. Let’s optimize your campaigns to ensure every click counts and your ads achieve maximum impact.
Contact me today to get started on enhancing your Google ad performance!
Ivan is a professional digital marketer and advertiser.
He helps small brands and service providers, marketing managers, and big famous brands run hyper-successful ad campaigns (across multiple formats) targeting lots of diverse audiences (ex.) to meet specific goals like brand awareness, more sales, leads, etc.
He’s got lots of thoughts on the state of marketing and is deeply committed to all areas of optimization—and has no problem showing you where the massive holes are in your own campaigns!
Contact Ivan if you’d like him to take a look at your campaigns.
Overhaul your strategy with cutting-edge Google ad optimization techniques. Outsmart the competition and win big!
Robert Wong, VP of Creative Lab at Google, shares his top 3 things to know…
Using Google Ads AI to set up new campaigns might seem convenient, but there are…
Improving your small business website's accessibility can significantly boost the effectiveness of your Google Ads…
Master Google ad optimization to maximize ROI. Learn strategies that turn clicks into customers and…
Boost your Google ad performance with proven optimization strategies. Contact me for a free consultation…