Robert Wong, VP of Creative Lab at Google, shares his top 3 things to know about the future of AI and creativity.
Category: Website Optimization
This category includes posts about improving website performance, optimizing website design, improving user experience, and other related topics.
European Regulators Announce Probes Against Google, Apple, and Meta (the 1st set of investigations under the European Union’s Digital Markets Act Antitrust Law)
The European Union’s Digital Markets Act (DMA) and the Digital Services Act (DSA) signify major regulatory shifts that are likely to have global repercussions, affecting not only how tech giants operate but also how digital advertising and marketing practices are conducted worldwide, including in the US. Brand marketers and advertisers in the US should prepare for a landscape where transparency, data privacy, and ethical advertising practices become more prevalent.
Google’s AI May Not Be Ideal for Google Ads Campaigns
Using Google Ads AI to set up new campaigns might seem convenient, but there are significant reasons to consider why it may not be ideal for everyone, especially if you’re looking for …
Agencies Don’t Like Working With Small & Local Businesses (and that’s fine by me)
See how small and local businesses use Google Ads campaigns for smart budgeting, local targeting, continuous optimization, and leveraging unique value propositions to compete effectively against larger companies. Unlock the potential of high-intent customer engagement and boost your business’ online presence today.
Can my business get in trouble for not having an accessible website?
Businesses can face legal issues if their websites are not accessible to individuals with disabilities. This is because …
Complete Guide to Making Your Website ADA Compliant: Essential Steps & Best Practices for Accessibility
Making your website ADA (Americans with Disabilities Act) compliant involves several important steps to ensure accessibility for people with disabilities. Here’s a comprehensive guide: 1. Understand ADA Requirements The ADA requires that all electronic and […]
Get More Customers w/ Lead-Generation Chatbots
Lead-generation chatbots are like having a super-efficient sales assistant who works around the clock For local businesses, this means never missing a chance to connect with potential customers. These chatbots jump into action the moment […]
What is a Lead-Generation Chatbot?
A lead-generation chatbot is software on your website that interacts with visitors, answers questions, and gathers essential details. How Do Lead-Generation Chatbots Work? Chatbots pop up on your site, initiating conversations with visitors. They’re designed […]