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Category: Online Advertising
This category is dedicated to digital advertising topics, such as Google Ads, Facebook advertising, Instagram advertising, programmatic advertising, and more.
Elevate Your Ads: Top Google Optimization Tips
Uncover the top Google ad optimization tips to elevate your campaign performance. Start boosting your ads now!
The Unvarnished Reality of Google Ads: A Comprehensive Guide
Uncover the top Google Ads mistakes and master effective strategies to boost your campaign’s performance. Gain insights on optimizing bids, ad extensions, and more for maximum ROI.
Google Ads Auto-Apply: Save Time & Boost Performance (Guide)
Let’s take a fresh look at Google’s auto-apply recommendations feature, diving into what it is, how it can help or maybe not, and what you should keep an eye out for if you decide to […]
Agencies Don’t Like Working With Small & Local Businesses (and that’s fine by me)
See how small and local businesses use Google Ads campaigns for smart budgeting, local targeting, continuous optimization, and leveraging unique value propositions to compete effectively against larger companies. Unlock the potential of high-intent customer engagement and boost your business’ online presence today.
FTC Sues Kroger and What This Means for Grocers Advertising on Google Ads
The FTC’s lawsuit to block Kroger’s acquisition of Albertsons has several potential implications for Google Ads advertisers, particularly those in the grocery, retail, and related sectors. Here are some considerations …
La Importancia de Aprovechar Customer Match en Google Ads
Este documento detalla los beneficios de subir las direcciones de correo electrónico de tus clientes a Google Ads para la publicidad dirigida, retención de clientes, expansión de tu base de clientes a través de audiencias similares, y la mejora del ROI. Destaca la importancia del consentimiento y el cumplimiento de la privacidad, y cómo estas prácticas pueden informar tu estrategia de marketing y decisiones basadas en datos.
Why You Should Care About Google Allowing You to Upload Your Customers’ Email Addresses into Your Google Ads to “Improve Your Campaign Performance”
This document outlines the benefits of uploading your clients’ email addresses to Google Ads for targeted advertising, customer retention, expanding your customer base through lookalike audiences, and improving ROI. It emphasizes the importance of consent and privacy compliance, and how these practices can inform your marketing strategy and data-driven decisions.