Online Advertising

The Unvarnished Reality of Google Ads: A Comprehensive Guide

Uncover the top Google Ads mistakes and master effective strategies to boost your campaign’s performance. Gain insights on optimizing bids,…

2 months ago

Google Ads Auto-Apply: Save Time & Boost Performance (Guide)

Let's take a fresh look at Google's auto-apply recommendations feature, diving into what it is, how it can help or…

2 months ago

Agencies Don’t Like Working With Small & Local Businesses (and that’s fine by me)

See how small and local businesses use Google Ads campaigns for smart budgeting, local targeting, continuous optimization, and leveraging unique…

3 months ago

FTC Sues Kroger and What This Means for Grocers Advertising on Google Ads

The FTC's lawsuit to block Kroger's acquisition of Albertsons has several potential implications for Google Ads advertisers, particularly those in…

3 months ago

La Importancia de Aprovechar Customer Match en Google Ads

Este documento detalla los beneficios de subir las direcciones de correo electrónico de tus clientes a Google Ads para la…

3 months ago

Why You Should Care About Google Allowing You to Upload Your Customers’ Email Addresses into Your Google Ads to “Improve Your Campaign Performance”

This document outlines the benefits of uploading your clients' email addresses to Google Ads for targeted advertising, customer retention, expanding…

3 months ago

What metrics should I track to measure the success of my digital advertising campaigns?

Measuring the success of digital advertising campaigns involves tracking a variety of metrics, each offering insights into different aspects of…

6 months ago

What is co-viewing in digital advertising?

Co-viewing in digital advertising refers to situations where digital ads are viewed by multiple people simultaneously. This concept is gaining…

6 months ago

Professional Advertising for Big Brands

Professional advertising for big brands, especially in the context of digital advertising campaigns, is a vast and multifaceted field. Here's…

6 months ago

How To Implement Co-Viewing in Advertising Campaigns

Implementing Co-viewing in Advertising Campaigns 1. Understand the Audience Demographics Identify shows or platforms with a high likelihood of co-viewing.…

6 months ago